{
  "docId": "019dd923-605c-759f-b6b3-6592f932cbe7",
  "docSlug": "bi-11452c7b7fc412dd",
  "documentTitle": "Pitch deck: Social calendar app Howbout raises $8 million",
  "authorId": "Pitchdecks",
  "authorName": "Howbout",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.779,
  "pageNumber": 9,
  "pageCount": 12,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide uses a donut chart to show geographic distribution and three key metrics to demonstrate growth and efficiency.",
  "elementsJson": [
    "headline_text",
    "donut_chart",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b3-6592f932cbe7/9",
  "deckHref": "/decks/019dd923-605c-759f-b6b3-6592f932cbe7",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b3-6592f932cbe7.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b3-6592f932cbe7#slide-9",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "82% of MAUs outside the UK, despite our UK HQ",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-abe9-733c-8192-c79187b98bf4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.35,
        "x": 0.12,
        "y": 0.22
      },
      "kind": "chart",
      "text": "MAUs, by country",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9fd46b6f-0cc8-40b2-8db6-3f75618a475b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.07,
        "y": 0.9
      },
      "kind": "legend",
      "text": "USA, UK, Canada, Germany, Australia, Rest of World",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "97ec6eda-a7a0-4569-be7c-b5407dd9d968",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.58,
        "y": 0.48
      },
      "kind": "metric",
      "text": "5x USA MAU growth since January",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3838ea1c-4e3c-40ca-bbd3-4c7eca1a593c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.58,
        "y": 0.28
      },
      "kind": "metric",
      "text": "82% of MAUs outside the UK, despite our UK HQ",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "43a8c1b7-3eb9-44ea-bf7c-e191ff3c5099",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.58,
        "y": 0.68
      },
      "kind": "metric",
      "text": "£0 User acquisition spend outside UK & USA",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c266849c-5968-4de4-b8c7-598dac915e47",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "MAUs: 82%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-abe9-733c-8192-cade9ae43969",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.07,
        "y": 0.08
      },
      "kind": "title",
      "text": "GLOBAL AND EXPANDING USERBASE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0c8de3d3-fa4a-439c-99f0-d9d2afaebac5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "f6e6ebe9-423a-4485-9b0d-85b6cd3f9e5a",
      "evidence": "Although not a traditional 2x2 matrix, the slide categorizes users by country, which could be seen as a form of matrix.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}