{
  "docId": "019dd923-605c-759f-b6b3-6592f932cbe7",
  "docSlug": "bi-11452c7b7fc412dd",
  "documentTitle": "Pitch deck: Social calendar app Howbout raises $8 million",
  "authorId": "Pitchdecks",
  "authorName": "Howbout",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.779,
  "pageNumber": 7,
  "pageCount": 12,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "Uses a circular diagram to illustrate the viral loop of referrals.",
  "elementsJson": [
    "action_title",
    "paragraph",
    "process_diagram",
    "photo"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b3-6592f932cbe7/7",
  "deckHref": "/decks/019dd923-605c-759f-b6b3-6592f932cbe7",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b3-6592f932cbe7.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b3-6592f932cbe7#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.7,
        "y": 0.35
      },
      "kind": "callout",
      "text": "CFO: Chief Friendship Officer Every social circle has the CFO who rallies the group, and we're brilliant at reaching them.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8192b25b-9291-451d-a370-38d49f2d6672",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "90% of new users join via referral links and word-of-mouth, and our inherent network effects keep them coming back.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-abe9-733c-8192-7e62688a5172",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.3,
        "x": 0.4,
        "y": 0.15
      },
      "kind": "diagram",
      "text": "Circular flow between two users with social circle connections",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "71194886-bcc0-466f-af62-b7506d78ecf4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "referral growth: 90%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-abe9-733c-8192-82a806808e23",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.48,
        "y": 0.78
      },
      "kind": "paragraph",
      "text": "Friends in one circle are the CFO of another, so the viral cycle continues.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "97001f56-5461-465e-a137-8f30c8dbe269",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.28,
        "x": 0.07,
        "y": 0.23
      },
      "kind": "paragraph",
      "text": "90% of new users join via referral links and word-of-mouth, and our inherent network effects keep them coming back.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a481cff6-3bd4-4521-bad0-35d96b733a2c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.07,
        "y": 0.1
      },
      "kind": "title",
      "text": "BUILT ON NETWORKS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42911cce-7959-4b67-ba13-152aaf60351b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "5f851b07-0651-4339-8271-848ef8365baa",
      "evidence": "The slide mentions 'CFO: Chief Friendship Officer' and 'social circle', indicating a focus on a specific audience.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "network-effects-flywheel",
      "slug": null,
      "matchId": "67ea39d8-9bd5-4ba0-bd6d-bbd087add3eb",
      "evidence": "Describes a self-reinforcing loop of user acquisition via referrals.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}