{
  "docId": "019dd923-605c-759f-b6b3-6592f932cbe7",
  "docSlug": "bi-11452c7b7fc412dd",
  "documentTitle": "Pitch deck: Social calendar app Howbout raises $8 million",
  "authorId": "Pitchdecks",
  "authorName": "Howbout",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.779,
  "pageNumber": 2,
  "pageCount": 12,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "why_now",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses social media icons as background texture.",
  "elementsJson": [
    "action_title",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b3-6592f932cbe7/2",
  "deckHref": "/decks/019dd923-605c-759f-b6b3-6592f932cbe7",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b3-6592f932cbe7.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b3-6592f932cbe7#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Fans, followers, feeds... Gen Z are over it. They're craving better connection with friends.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-abe9-733c-8192-0dfd7880b7d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.5,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0395d56-a129-4abc-b9e5-2ecb8a25767a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.52,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "Fans, followers, feeds... Gen Z are over it. They’re craving better connection with friends. It’s why ‘finstas’ launched. It’s why ‘Close Friends’ filters starting existing on social media. It’s why they have decided to share their live locations 24/7 on social maps. Their friendships are tiered and the ultimate badge of honour is being included in these more intimate circles.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d54c551e-4afd-447d-aab2-0e2b1ded0fae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "title",
      "text": "SOCIAL MEDIA ISN'T WHAT IT USED TO BE...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff027739-4c8d-4046-b2ac-8f9728af0e82",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}