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  "documentTitle": "The pitch deck sports creator startup Grandstand used to raise $2.75M",
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  "authorName": "Grandstand",
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  "notes": "Uses a mapping framework to establish the 'athlepreneur' persona by anchoring it to the well-understood 'creator' persona.",
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      "kind": "list",
      "text": "DISCOVERY: YouTube, Instagram, TikTok; PRESENCE: Linktree, Squarespace; MONETIZATION: Patreon, Shopify; ACCOUNTING: Stir, QuickBooks",
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      "kind": "title",
      "text": "Just like a creator, the athlepreneur needs a full set of services",
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      "evidence": "Compares athlepreneurs to creators to justify a service stack.",
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