{
  "docId": "019dd923-605c-759f-b6b3-5a58f9f83762",
  "docSlug": "bi-aca185709e9697f0",
  "documentTitle": "PITCH DECK: Botify raises $55 million for SEO, APAC expansion",
  "authorId": "Pitchdecks",
  "authorName": "Botify",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 4,
  "pageCount": 23,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "context",
  "function": "establish_context",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "The slide uses a 'big number' layout to emphasize the scale of search activity.",
  "elementsJson": [
    "action_title",
    "big_number",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b3-5a58f9f83762/4",
  "deckHref": "/decks/019dd923-605c-759f-b6b3-5a58f9f83762",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b3-5a58f9f83762.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b3-5a58f9f83762#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.74
      },
      "kind": "callout",
      "text": "This data is pre-COVID19, which has only accelerated these trends.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "23cd16d1-39fb-4db1-8277-b5587a4040fd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.55,
        "y": 0.35
      },
      "kind": "metric",
      "text": "35%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "086b6fb4-50cd-4e05-985f-40ea421a5483",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.3,
        "y": 0.35
      },
      "kind": "metric",
      "text": "83%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5e5b1f64-acad-44c2-b6ae-4af6b7dfd9aa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "metric",
      "text": "80,000",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d5bfa851-7f8c-4141-8bae-1e8744199c94",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.8,
        "y": 0.3
      },
      "kind": "metric",
      "text": "1/3",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e9e92311-5ed1-4eb5-bc07-f04d79b1b4ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "search volume/conversion: 80,000",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c5b0-71fc-abee-d896ce91f982",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.28,
        "y": 0.58
      },
      "kind": "paragraph",
      "text": "... of shoppers use search before buying",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "287d95e9-d24b-4984-80d1-332717115004",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.53,
        "y": 0.58
      },
      "kind": "paragraph",
      "text": "... of online traffic comes from organic search",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3537b72e-09c5-40f6-bcc0-896375281e70",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.78,
        "y": 0.58
      },
      "kind": "paragraph",
      "text": "... of online conversions come from organic search",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f36be8b-b83e-434c-a68a-92ef02236387",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.05,
        "y": 0.58
      },
      "kind": "paragraph",
      "text": "... searches are done per second, and 15% are brand new",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9c70734-43ff-4cdb-b4c9-eefe90eb640e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.3,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Sources listed at bottom left",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "40c148af-2f90-4b09-b4e8-4324c047ab83",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.64,
        "x": 0.18,
        "y": 0.06
      },
      "kind": "title",
      "text": "Organic search is essential.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "000bc51f-81e6-4db0-98f6-717706644ab5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 5,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "4bd98731-4d32-4c46-a596-f7d18229e2aa",
      "evidence": "Slides 3-5 explain the importance of organic search",
      "position": 1,
      "objective": "Why is organic search important?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}