{
  "docId": "019dd923-605c-759f-b6b3-5a58f9f83762",
  "docSlug": "bi-aca185709e9697f0",
  "documentTitle": "PITCH DECK: Botify raises $55 million for SEO, APAC expansion",
  "authorId": "Pitchdecks",
  "authorName": "Botify",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 14,
  "pageCount": 23,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 5,
  "notes": "The slide uses a mix of icons and big numbers to highlight quantitative benefits.",
  "elementsJson": [
    "icon_grid",
    "big_number",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b3-5a58f9f83762/14",
  "deckHref": "/decks/019dd923-605c-759f-b6b3-5a58f9f83762",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b3-5a58f9f83762.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b3-5a58f9f83762#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.444,
        "w": 0.173,
        "x": 0.702,
        "y": 0.276
      },
      "kind": "image",
      "text": "Forrester report cover",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "33a00296-fa72-4c48-8776-109caec1878b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.164,
        "x": 0.101,
        "y": 0.316
      },
      "kind": "metric",
      "text": "10% growth in organic traffic",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "343bd577-5a70-4f0c-b907-348e6d723378",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.164,
        "x": 0.481,
        "y": 0.616
      },
      "kind": "metric",
      "text": "584% Typical return on investment",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5db9e7a5-8201-4b75-b22e-adef2fe46079",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.164,
        "x": 0.291,
        "y": 0.316
      },
      "kind": "metric",
      "text": "99% reduction in organic traffic loss",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7b8b28a4-4dd8-497d-aa27-b4b9a0f8ecba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.164,
        "x": 0.481,
        "y": 0.316
      },
      "kind": "metric",
      "text": "60% less time spent on analysis",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b55079e9-2d7c-4e95-b213-6e5732aaede3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.164,
        "x": 0.291,
        "y": 0.616
      },
      "kind": "metric",
      "text": "< 3 month payback period",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ce7e2895-6cbb-4713-95b0-50e3105af267",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.164,
        "x": 0.101,
        "y": 0.616
      },
      "kind": "metric",
      "text": "Improved customer site experience",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f28b36af-7b65-4a26-a776-cd195f9cc544",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Return on investment: 584%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c5b0-71fc-abed-56cf68fdfa94",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "The Total Economic Impact of Botify, April 2020",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-c5b0-71fc-abed-52eddd0347a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.26,
        "x": 0.653,
        "y": 0.792
      },
      "kind": "source-note",
      "text": "“The Total Economic Impact of Botify”, April 2020",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "826de6a2-5a82-4b75-b9f6-57a0306f9175",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.064,
        "w": 0.404,
        "x": 0.298,
        "y": 0.078
      },
      "kind": "title",
      "text": "The Impact of Botify",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1c74fe2c-f446-49b9-bca2-26ccc55287bd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "authority-citation",
      "slug": null,
      "matchId": "813169aa-8746-4368-b249-b4acb9e4fda0",
      "evidence": "Citing Forrester study to validate claims",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 14,
      "from": 11,
      "beatId": "664cdf44-18fa-430a-910d-ee4019337c51",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Evidence",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Slides 11-14 present evidence and traction",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}