{
  "docId": "019dd923-605c-759f-b6b3-5a58f9f83762",
  "docSlug": "bi-aca185709e9697f0",
  "documentTitle": "PITCH DECK: Botify raises $55 million for SEO, APAC expansion",
  "authorId": "Pitchdecks",
  "authorName": "Botify",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 13,
  "pageCount": 23,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "solution",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The diagram uses a process flow to show data ingestion and output.",
  "elementsJson": [
    "headline_text",
    "process_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b3-5a58f9f83762/13",
  "deckHref": "/decks/019dd923-605c-759f-b6b3-5a58f9f83762",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b3-5a58f9f83762.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b3-5a58f9f83762#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.92,
        "x": 0.04,
        "y": 0.28
      },
      "kind": "diagram",
      "text": "Botify platform process flow",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c87f860a-cf0e-4c6d-8bb4-07e94eb75ab2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.6,
        "y": 0.91
      },
      "kind": "paragraph",
      "text": "(Key first party site data)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3bb93de4-9f61-488c-ad87-bdc99ab04b47",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.57,
        "y": 0.42
      },
      "kind": "paragraph",
      "text": "(Systems, processes, goals, KPIs, etc.)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "596000b9-3a3d-44e4-aefa-497081e91239",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.35,
        "x": 0.52,
        "y": 0.29
      },
      "kind": "paragraph",
      "text": "Digital Marketing / Customer Acquisition Teams",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "94b78ece-7a16-492e-ad28-b905d7863b11",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.48,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "The Botify Platform",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8097a440-2cee-41e4-8d7e-d868861a8914",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Process flow",
      "slug": "process-flow",
      "agent": null,
      "layer": "slide",
      "matchId": "e4ccf0e9-4ac2-4003-a3db-6e5259f79503",
      "evidence": "diagram/process: Botify platform process flow",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 11,
      "beatId": "664cdf44-18fa-430a-910d-ee4019337c51",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Evidence",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Slides 11-14 present evidence and traction",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}