{
  "docId": "019dd923-605c-759f-b6b3-3f2679fd652d",
  "docSlug": "bi-c3d921e8eba978d2",
  "documentTitle": "PITCH DECK: Scalapay raises $48 million seed round",
  "authorId": "Pitchdecks",
  "authorName": "Scalapay",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 9,
  "pageCount": 19,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "The chart uses a dual-axis approach to show the substitution effect between credit cards and BNPL.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "line_chart",
    "big_number",
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b3-3f2679fd652d/9",
  "deckHref": "/decks/019dd923-605c-759f-b6b3-3f2679fd652d",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b3-3f2679fd652d.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b3-3f2679fd652d#slide-9",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "50% of customers who use instalment payments have since stopped using their credit card and half of these have cancelled their credit card",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c5b4-748e-960f-f2c3fad7debe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.55,
        "x": 0.04,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Dual-axis line chart showing credit card decline vs BNPL revenue growth",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bbf67de9-fb66-4f1b-a2da-c4a8063e2804",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.65,
        "y": 0.45
      },
      "kind": "metric",
      "text": "8% of all ecommerce retail is now paid using a digital interest free instalment plan",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "26f5092d-f54f-4a45-83f3-bfa2a9eeb97b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.65,
        "y": 0.25
      },
      "kind": "metric",
      "text": "10% of all Australians now have a buy now pay later account.",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4886afe1-33f3-4c1a-a1c6-4eed6079661f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.65,
        "y": 0.7
      },
      "kind": "metric",
      "text": "50% of customers who use instalment payments have since stopped using their credit card",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cff9ca35-5ba7-47b0-8235-a8df52e8c564",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Credit card usage decline: 50%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c5b4-748e-960f-f511f904ae50",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.04,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Source: IBISWORLD, RBA. Data as of May-20",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd1ec301-a6bf-45bc-9d84-4ab159c178d4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.65,
        "x": 0.04,
        "y": 0.18
      },
      "kind": "title",
      "text": "Since launch of digital instalment credit in Australia, the number of credit cards has declined sharply",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "840a79be-39f1-479a-b043-598b34a4ee8f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.55,
        "x": 0.04,
        "y": 0.11
      },
      "kind": "title",
      "text": "The impact of BNPL as seen from a mature market",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d150e9d4-43e1-4d17-bbc8-c802880c466c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "argument-from-analogy",
      "slug": null,
      "matchId": "23b25369-2969-4e67-b9a5-7894de9e1fa1",
      "evidence": "Using the Australian market as a proxy for future market behavior in other regions.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 9,
      "beatId": "fa0efee4-c530-4225-8bfd-5ebce11ca566",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The pitch deck presents market size data on page 9",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}