{
  "docId": "019dd923-605c-759f-b6b3-282c947f9313",
  "docSlug": "bi-13e38c19ead5bf51",
  "documentTitle": "Pitch deck SecurityAdvisor used to raise $7.3 million Series A",
  "authorId": "Pitchdecks",
  "authorName": "SecurityAdvisor",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 9,
  "pageCount": 10,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a process-flow diagram to link existing segments to a new category.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "process_diagram",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b3-282c947f9313/9",
  "deckHref": "/decks/019dd923-605c-759f-b6b3-282c947f9313",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b3-282c947f9313.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b3-282c947f9313#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.5,
        "x": 0.45,
        "y": 0.75
      },
      "kind": "callout",
      "text": "Potential New category: Cyber Immunity",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "90ed9630-28fb-41de-8577-0d86d299c30b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.35,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "diagram",
      "text": "Market Size Potential flow from Security Awareness to User analytics to Cyber Immunity",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e83ac9bb-3826-41aa-a940-2ac76e693aed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.55,
        "y": 0.45
      },
      "kind": "metric",
      "text": "UEBA $2.5 B by 2024",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9bd8e082-2282-4ccc-a74a-f6c469e66bb6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.45,
        "y": 0.15
      },
      "kind": "metric",
      "text": "Security awareness $10B by 2027",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b50c4348-d206-4223-91d9-a75493d04985",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $10B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-abe9-733c-8198-c0fe0659311e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Cybersecurity ventures, Value market research",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e000b16-73e8-4c2c-9048-39592644f618",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.5,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Existing addressable market is large",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee8e347a-d3ca-4e2f-9a34-b9ab794c135c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "process",
      "slug": null,
      "matchId": "2b4ba94c-49fb-4a09-863c-db13f2fa19fb",
      "evidence": "Flowchart showing progression of market segments",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 9,
      "beatId": "b81b73d0-5a5b-42ae-af40-30aa67ffa5dd",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Market Sizing",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Existing addressable market is large",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "7390c253-5111-47f6-82ab-72ecb898b520",
      "evidence": "Solution overview and vision",
      "position": 1,
      "objective": "Why is SecurityAdvisor's approach effective?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}