{
  "docId": "019dd923-605c-759f-b6b3-282c947f9313",
  "docSlug": "bi-13e38c19ead5bf51",
  "documentTitle": "Pitch deck SecurityAdvisor used to raise $7.3 million Series A",
  "authorId": "Pitchdecks",
  "authorName": "SecurityAdvisor",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 7,
  "pageCount": 10,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "The slide uses a funnel diagram to illustrate the progression from raw events to ROI.",
  "elementsJson": [
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  "slideHref": "/slides/019dd923-605c-759f-b6b3-282c947f9313/7",
  "deckHref": "/decks/019dd923-605c-759f-b6b3-282c947f9313",
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  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b3-282c947f9313#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": ">$250 saved per user",
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      "toolName": "Visual emphasis",
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      "kind": "chart",
      "text": "Funnel showing user events, teachable moments, incidents avoided, and ROI.",
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      "subkind": "funnel",
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      "kind": "list",
      "text": "High level metrics: >10M positive security decisions, >1M user interactions, >200K teachable moments on email/web/malware.",
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      "kind": "list",
      "text": "Outcomes: >100000 reduction in malware, >120000 reduction in phishing, >10000 reduction in removable media incidents.",
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      "kind": "list",
      "text": "ROI: >$250 per user saved.",
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      "kind": "metric",
      "text": "ROI per user: $250",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
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      "kind": "title",
      "text": "Summary: Results not training",
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      "evidence": "list/bullet: High level metrics: >10M positive security decisions, >1M user interactions, >200K teachable moments on email/web/malware.",
      "confidence": 0.8
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  "arcBeats": [],
  "loops": [
    {
      "to": 10,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "7390c253-5111-47f6-82ab-72ecb898b520",
      "evidence": "Solution overview and vision",
      "position": 1,
      "objective": "Why is SecurityAdvisor's approach effective?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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}