{
  "docId": "019dd923-605c-759f-b6b3-278bd9ebfbcb",
  "docSlug": "bi-aaae6fa17ce98aa4",
  "documentTitle": "Yaga: Secondhand fashion marketplace raises $2.2 million in seed round",
  "authorId": "Pitchdecks",
  "authorName": "Yaga",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 10,
  "pageCount": 11,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a numbered list format to describe a sequential growth strategy.",
  "elementsJson": [
    "headline_text",
    "numbered_list",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b3-278bd9ebfbcb/10",
  "deckHref": "/decks/019dd923-605c-759f-b6b3-278bd9ebfbcb",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b3-278bd9ebfbcb.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b3-278bd9ebfbcb#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.8,
        "w": 0.3,
        "x": 0.65,
        "y": 0.12
      },
      "kind": "image",
      "text": "Two mobile phone screenshots showing Instagram stories promoting Yaga stores.",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eade7484-d1ae-4165-a2f8-4ab628d54fe6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.55,
        "x": 0.07,
        "y": 0.25
      },
      "kind": "list",
      "text": "Step 1 Local online payment and delivery options available on the platform/app\nStep 2 Local influencers opening shops on Yaga and inviting their followers to shop in Instagram\nStep 3 Sellers onboarded from Facebook buy and sell groups and other relevant selling sites\nStep 4 Network effect kicks in\nStep 5 Support from paid ads and email marketing\nStep 6 Continuous engagement with email marketing and push notifications",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7b8cb60b-a3cc-470f-9a7c-b73de7587465",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.38,
        "x": 0.07,
        "y": 0.08
      },
      "kind": "title",
      "text": "Go-to-market strategy",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42a70ad0-1eeb-46b0-b36c-bc2d13606606",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "95fdd94e-0c00-4bcc-be5e-69e2f8f777cc",
      "evidence": "list/bullet: Step 1 Local online payment and delivery options available on the platform/app",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "list-presentation",
      "slug": null,
      "matchId": "3bfad960-4b20-4bb4-9a60-08655fb59386",
      "evidence": "Sequential steps used to outline a strategy.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}