{
  "docId": "019dd923-605c-759f-b6b3-1aa5feb9617d",
  "docSlug": "bi-921fd62ba9154b13",
  "documentTitle": "The pitch deck rewards app Upside used to nab a $165 million Series D",
  "authorId": "Pitchdecks",
  "authorName": "Upside",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.999,
  "pageNumber": 5,
  "pageCount": 16,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "solution",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses screenshots of a dashboard to demonstrate the platform's value proposition.",
  "elementsJson": [
    "action_title",
    "screenshot",
    "bullet_list",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b3-1aa5feb9617d/5",
  "deckHref": "/decks/019dd923-605c-759f-b6b3-1aa5feb9617d",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b3-1aa5feb9617d.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b3-1aa5feb9617d#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.075,
        "w": 0.505,
        "x": 0.408,
        "y": 0.9
      },
      "kind": "callout",
      "text": "The profitable alternative to static pricing & curation",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bbd3b99d-82cf-421d-a813-0edab4170162",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.662,
        "w": 0.505,
        "x": 0.395,
        "y": 0.238
      },
      "kind": "image",
      "text": "Dashboard interface showing metrics",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "227d934e-8b0c-472a-aa36-1c2cd011f609",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.24,
        "x": 0.057,
        "y": 0.358
      },
      "kind": "list",
      "text": "Incremental revenue\nIncremental profit\nGuaranteed ROI\nCustomer count\nTransaction count",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "203002f6-14f4-4a96-a297-f6ed185417dd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Incremental profit",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c0aa-76ce-98b1-6ea2e23619af",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.075,
        "w": 0.764,
        "x": 0.118,
        "y": 0.068
      },
      "kind": "title",
      "text": "Incremental profit is maximized on every transaction",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cc79f0bd-9bdc-4eef-95b7-d6636fd06522",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "bf5eed5b-42f9-4370-b959-967cd2867c54",
      "evidence": "The slide shows a dashboard interface with metrics that could be interpreted as a waterfall chart.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 3,
      "beatId": "d6eb12d5-f7e4-4176-805e-244bc216dbe3",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Upside is the digital marketplace making the physical world more economically efficient",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    },
    {
      "to": 12,
      "from": 4,
      "beatId": "adb03746-6843-48a3-a6bd-0f1673e2e96a",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Our impact to date has been substantial, In 2020, Upside offset more CO2 than Disney, Salesforce, and Bank of America combined.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "3917b75c-4866-4edd-904c-266055955b5b",
      "evidence": "Upside is the digital marketplace making the physical world more economically efficient.",
      "position": 1,
      "objective": "Why does Upside exist?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}