{
  "docId": "019dd923-605c-759f-b6b3-1aa5feb9617d",
  "docSlug": "bi-921fd62ba9154b13",
  "documentTitle": "The pitch deck rewards app Upside used to nab a $165 million Series D",
  "authorId": "Pitchdecks",
  "authorName": "Upside",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.999,
  "pageNumber": 4,
  "pageCount": 16,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 7,
  "notes": null,
  "elementsJson": [
    "action_title",
    "icon_grid",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b3-1aa5feb9617d/4",
  "deckHref": "/decks/019dd923-605c-759f-b6b3-1aa5feb9617d",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b3-1aa5feb9617d.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b3-1aa5feb9617d#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.08,
        "x": 0.23,
        "y": 0.85
      },
      "kind": "metric",
      "text": "20K",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "24f9839d-ff98-4f86-9a80-c5c9634f7632",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.11,
        "x": 0.552,
        "y": 0.55
      },
      "kind": "metric",
      "text": "$350M",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "750b451c-e29d-411b-8741-204d94e344fa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.11,
        "x": 0.058,
        "y": 0.55
      },
      "kind": "metric",
      "text": "$2.8B",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "98a77a9b-f712-4cb3-bfa5-c22ca2336d53",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.11,
        "x": 0.799,
        "y": 0.55
      },
      "kind": "metric",
      "text": "1.7M MT",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bffa48aa-0712-45dc-804f-bd7adcb6aa46",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.08,
        "x": 0.48,
        "y": 0.85
      },
      "kind": "metric",
      "text": "30K",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e5c77f43-44ee-493c-a026-360c09edfc5a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.08,
        "x": 0.73,
        "y": 0.85
      },
      "kind": "metric",
      "text": "30M",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f427587b-f193-4c8c-a873-511a240d2b19",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.11,
        "x": 0.305,
        "y": 0.55
      },
      "kind": "metric",
      "text": "$200M",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fff3f6e1-436d-4e76-b4d2-6124c6740072",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "GMV: $2.8B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c0aa-76ce-98b1-b8a0961bb934",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.048,
        "w": 0.584,
        "x": 0.208,
        "y": 0.065
      },
      "kind": "title",
      "text": "Our impact to date has been substantial",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d62d1c7c-b88e-4e60-90ab-7d03417728df",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 3,
      "beatId": "d6eb12d5-f7e4-4176-805e-244bc216dbe3",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Upside is the digital marketplace making the physical world more economically efficient",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    },
    {
      "to": 12,
      "from": 4,
      "beatId": "adb03746-6843-48a3-a6bd-0f1673e2e96a",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Our impact to date has been substantial, In 2020, Upside offset more CO2 than Disney, Salesforce, and Bank of America combined.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "3917b75c-4866-4edd-904c-266055955b5b",
      "evidence": "Upside is the digital marketplace making the physical world more economically efficient.",
      "position": 1,
      "objective": "Why does Upside exist?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}