{
  "docId": "019dd923-605c-759f-b6b3-1aa5feb9617d",
  "docSlug": "bi-921fd62ba9154b13",
  "documentTitle": "The pitch deck rewards app Upside used to nab a $165 million Series D",
  "authorId": "Pitchdecks",
  "authorName": "Upside",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.999,
  "pageNumber": 15,
  "pageCount": 16,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "use_of_funds",
  "function": "plan_implementation",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b3-1aa5feb9617d/15",
  "deckHref": "/decks/019dd923-605c-759f-b6b3-1aa5feb9617d",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b3-1aa5feb9617d.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b3-1aa5feb9617d#slide-15",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Fundraise to finance the next growth phase of the company",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c0aa-76ce-98b4-4ee30e6d05a9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.96,
        "x": 0.02,
        "y": 0.025
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d892fdb-e998-41cf-b66e-3846459e281a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.76,
        "y": 0.48
      },
      "kind": "list",
      "text": "Talent: Hire top talent from across the country to enable growth",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "85939587-5df4-4f1d-b5b4-d8d2780c168c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.28,
        "y": 0.48
      },
      "kind": "list",
      "text": "Product: Category and Item level promotions, Payment options",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a820db58-2d99-4c81-beaf-6b075fa5ed0c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.05,
        "y": 0.48
      },
      "kind": "list",
      "text": "User Growth: Increase user food and fuel base beyond current partnership cap",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e87fa14e-c8cd-4846-94e7-d5a391249edc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.52,
        "y": 0.48
      },
      "kind": "list",
      "text": "International: Canada Expansion (Refiner and Ride Share customer demands), Europe Expansion (Refiner expansion)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb360d0e-4730-43db-8e34-076835049038",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.48,
        "x": 0.26,
        "y": 0.15
      },
      "kind": "title",
      "text": "Fundraise to finance the next growth phase of the company",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dd519597-a1f1-4700-9d32-8e6457e05c9e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.22,
        "x": 0.39,
        "y": 0.08
      },
      "kind": "title",
      "text": "Use of Proceeds",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "18824c3e-7894-468f-836e-c75afb371e11",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "86530669-ce91-4a8f-b0ad-ce7c522dff1f",
      "evidence": "The slide uses a list/bullet format to present information, making it easy to read and understand.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 16,
      "from": 15,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "74ea0f01-aeab-4b6d-b3cb-20a07c1d108e",
      "evidence": "Use of Proceeds",
      "position": 3,
      "objective": "Why now is the right time for Upside",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.5,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}