{
  "docId": "019dd923-605c-759f-b6b3-14428c719570",
  "docSlug": "bi-d7121cbcbd09777f",
  "documentTitle": "RideTandem: Mobility startup raises $3 million, plans German expansion",
  "authorId": "Pitchdecks",
  "authorName": "RideTandem",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 6,
  "pageCount": 11,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 4,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "callout_box",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b3-14428c719570/6",
  "deckHref": "/decks/019dd923-605c-759f-b6b3-14428c719570",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b3-14428c719570.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b3-14428c719570#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.29,
        "x": 0.66,
        "y": 0.26
      },
      "kind": "list",
      "text": "Operators: Access to new, larger contracts and business opportunities. 24/7 support and business development team. Increased business by up to 33%.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4146a766-465e-41df-ad7f-a2d1bbe11f5b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.29,
        "x": 0.05,
        "y": 0.26
      },
      "kind": "list",
      "text": "Employers: Attract and retain talent, without compromising on net zero goals. Widens talent pool and reduces lateness, absenteeism and turnover. Option to carbon offset or use electric vehicles.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9c3f4faf-5508-4a95-bdcc-66e04d2d8546",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.29,
        "x": 0.36,
        "y": 0.26
      },
      "kind": "list",
      "text": "Passengers: Access to more affordable and reliable commutes. Average £25/week vs £75+/week car costs. Real-time monitoring.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f52e9498-adb2-4384-a8b8-af8ad267e9c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.07,
        "y": 0.11
      },
      "kind": "title",
      "text": "Why our customers choose us:",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c20d067-d0ae-462d-8da0-d6b76b502c65",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "cb7c939e-aa9c-4681-80f0-67b7dc767c3c",
      "evidence": "The slide explicitly segments the value proposition by three distinct customer types.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 6,
      "from": 6,
      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "f08beda3-293b-48b6-942d-bcc2e0c9a797",
      "evidence": "The key messages slide explains customer needs.",
      "position": 1,
      "objective": "Why customers choose RideTandem",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
      "confidence": 0.6,
      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}