{
  "docId": "019dd923-605c-759f-b6b3-13b42936d002",
  "docSlug": "bi-f39a145417851e38",
  "documentTitle": "The pitch deck Reverence used to raise $9 million from Target Global",
  "authorId": "Pitchdecks",
  "authorName": "Reverence",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.784,
  "pageNumber": 8,
  "pageCount": 15,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "mission",
  "function": "inspire_vision",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "The slide uses a personal narrative ('Why We Care') to build emotional resonance for the mission.",
  "elementsJson": [
    "photo",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b3-13b42936d002/8",
  "deckHref": "/decks/019dd923-605c-759f-b6b3-13b42936d002",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b3-13b42936d002.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b3-13b42936d002#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We are in this to do well and do right.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-cb19-728c-868b-67d8db85bea9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.05,
        "y": 0.05
      },
      "kind": "image",
      "text": "Photo of a caregiver and an elderly man",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "36b97de7-a72d-4e23-a11e-b20eaa1cbe11",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.8,
        "y": 0.45
      },
      "kind": "image",
      "text": "Founder with grandfather",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "54884ea1-6fff-47e0-aa52-40e4152cd3b0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.5,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "Building a category-shaping business that champions home caregivers alongside care recipients – raising the quality and dignity of care while enabling joyful and comfortable aging for a growing elderly population",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "26dd11d2-bc39-4f6e-8552-6227ef6a87fd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.5,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "This issue hits home for us. Our founder launched Reverence after watching his grandfather, Bill (a.k.a., PapPap), nurse the love of his life through 20 years of Alzheimer’s, then require significant in-home care himself",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5caceab5-e1ff-4328-8793-5c72c9bd5a49",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.5,
        "y": 0.8
      },
      "kind": "paragraph",
      "text": "We are in this to do well and do right. Reverence supports one of the biggest growth areas in the labor market, while improving health equity, access to care, and quality of life for the elderly",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "717bada0-734c-4d19-9143-e7603f688945",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.5,
        "y": 0.7
      },
      "kind": "title",
      "text": "OUR IMPACT",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8d076d73-f84b-4e8d-bfcb-d303a259c5b0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.5,
        "y": 0.35
      },
      "kind": "title",
      "text": "WHY WE CARE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f74e07b0-4397-4904-abbe-d5f90c770199",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.5,
        "y": 0.05
      },
      "kind": "title",
      "text": "OUR MISSION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fe846e0a-dbcb-408a-b8aa-800e1a0a5e6e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 11,
      "from": 8,
      "beatId": "bd18e115-ba34-47a0-9f96-3686530de2bb",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 8-11 present Reverence's vision, product, and acquisition of Hirehand",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}