{
  "docId": "019dd923-605c-759f-b6b3-0dd8c25cf0f8",
  "docSlug": "bi-e69ff4d9bcaaf429",
  "documentTitle": "Pledge: Carbon accounting startup raises $10 million Series A",
  "authorId": "Pitchdecks",
  "authorName": "Pledge",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 5,
  "pageCount": 10,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "solution",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a simple list format with highlighted keywords (time-to-value, confidence, transparency) to emphasize the value drivers.",
  "elementsJson": [
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b3-0dd8c25cf0f8/5",
  "deckHref": "/decks/019dd923-605c-759f-b6b3-0dd8c25cf0f8",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b3-0dd8c25cf0f8.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b3-0dd8c25cf0f8#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Our API-oriented approach makes Pledge easy to use, ensuring rapid time-to-value for customers.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-cb17-7728-9911-d69583bd085f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.412,
        "w": 0.612,
        "x": 0.194,
        "y": 0.294
      },
      "kind": "list",
      "text": "Our API-oriented approach makes Pledge easy to use, ensuring rapid time-to-value for customers.\n\nCalculations are done bottom-up and are accredited, providing confidence to our customers.\n\nOffsets are 3rd party verified & readily screenable, demonstrating transparency in an opaque market.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1d9788f9-87f6-4d14-a1a8-107a2a423dd0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.028,
        "w": 0.158,
        "x": 0.037,
        "y": 0.037
      },
      "kind": "title",
      "text": "Value proposition",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5a93b40d-f770-48ae-8f05-d0553925368e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Value Proposition Canvas",
      "slug": "value-proposition-canvas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "5a8da7f4-8a0b-421b-a5c1-5e548e810305",
      "evidence": "list/bullet: Our API-oriented approach makes Pledge easy to use, ensuring rapid time-to-value for customers.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 4,
      "beatId": "20535287-977e-4d40-b9ac-3d7900afdb4e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 4-6 describe the solution",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "21deb26e-c73d-4865-898d-5a568641fb05",
      "evidence": "The problem statement sets up the need for a solution",
      "position": 0,
      "objective": "Highlight the consequences of not addressing carbon accounting",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}