{
  "docId": "019dd923-605c-759f-b6b3-0dd8c25cf0f8",
  "docSlug": "bi-e69ff4d9bcaaf429",
  "documentTitle": "Pledge: Carbon accounting startup raises $10 million Series A",
  "authorId": "Pitchdecks",
  "authorName": "Pledge",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 2,
  "pageCount": 10,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 11,
  "notes": "Includes a bar chart for commitments and a bubble chart for market demand projections.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "bar_chart_vertical",
    "bubble_chart",
    "bullet_list",
    "logo_grid",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b3-0dd8c25cf0f8/2",
  "deckHref": "/decks/019dd923-605c-759f-b6b3-0dd8c25cf0f8",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b3-0dd8c25cf0f8.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b3-0dd8c25cf0f8#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Corporate commitments to net zero are growing exponentially at 250% CAGR (20'-22')",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d9f4-71ca-972c-d312f9faf688",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.42,
        "x": 0.06,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Corporate commitments to net zero are growing exponentially at 250% CAGR (20'-22')",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4747855f-0ce4-4b3e-baee-09d147eb8777",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.38,
        "x": 0.58,
        "y": 0.35
      },
      "kind": "chart",
      "text": "As a result, offsetting demand in the voluntary carbon market is set to increase dramatically at 17% CAGR (20'-50')",
      "attrs": null,
      "subkind": "bubble",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1da127d5-0e8f-4476-a0d9-01ff4d10f7e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.09,
        "y": 0.85
      },
      "kind": "image",
      "text": "finisterre, co-op, amazon, flexport, microsoft, nestle, volvo, bcg, netflix, innocent",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "05fe11e2-f84c-4412-904e-d2f5ca0c828a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.11,
        "y": 0.515
      },
      "kind": "list",
      "text": "Further market tailwinds: Regulatory pressure (e.g. CSRD, SEC), Increasing collective awareness",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "78779f8d-feb1-4943-8008-3136efc875c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Voluntary carbon market demand: 100x",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d9f4-71ca-972c-d54d4938e3bb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.08,
        "x": 0.11,
        "y": 0.965
      },
      "kind": "source-note",
      "text": "Source: McKinsey",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b76ff7a4-517f-49a0-a9a7-fb69402cb8d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.075,
        "w": 0.928,
        "x": 0.036,
        "y": 0.088
      },
      "kind": "title",
      "text": "More corporates than ever are committing to Net Zero, fueling growth for carbon accounting, reduction, and removal solutions",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d7433793-ea48-4111-8d56-5e47b3e576e6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "1782d0fb-65bc-4fc6-b187-55d39f4c6b9e",
      "evidence": "diagram/hub-spoke: Carbon accounting is resource-intensive",
      "confidence": 0.5
    },
    {
      "name": "AIDA Model",
      "slug": "aida-model",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "db5c731b-2abb-40ce-be80-576f8568f703",
      "evidence": "title/headline: More corporates than ever are committing to Net Zero, fueling growth for carbon accounting, reduction, and removal solutions",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "market-sizing",
      "slug": null,
      "matchId": "6243965b-a769-4c0a-b588-eaa1b245f1b8",
      "evidence": "Quantitative projections of market demand growth",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 2,
      "from": 2,
      "beatId": "e73fa944-ef49-4455-b38d-4cd3c556d9e2",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slide 2 provides market sizing information",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}