{
  "docId": "019dd923-605c-759f-b6b3-09ed557a15a0",
  "docSlug": "bi-38915b207bb38964",
  "documentTitle": "Pitch deck: Revi secures $14.5 million Series A",
  "authorId": "Pitchdecks",
  "authorName": "Revi",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 10,
  "pageCount": 17,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "segmentation",
  "function": "audience-segmentation",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a visual grid to categorize customers into two distinct groups: food-service (top row) and general high-demand businesses (bottom row).",
  "elementsJson": [
    "headline_text",
    "icon_grid",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b3-09ed557a15a0/10",
  "deckHref": "/decks/019dd923-605c-759f-b6b3-09ed557a15a0",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b3-09ed557a15a0.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b3-09ed557a15a0#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.12,
        "w": 0.18,
        "x": 0.14,
        "y": 0.72
      },
      "kind": "callout",
      "text": "Sales Demand",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b01060b6-ad18-4986-aae8-cbbe9db97c6c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.72,
        "x": 0.228,
        "y": 0.65
      },
      "kind": "image",
      "text": "Beauty, Bars, Casino's, Hotels, Cannabis, Churches",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c6c3272-f80b-4e9f-b533-77ef747de841",
      "frameworkName": null,
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    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.92,
        "x": 0.04,
        "y": 0.25
      },
      "kind": "image",
      "text": "QSR, Food Trucks, Food Inside Businesses, Full Service Restaurants",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88d72487-d7b2-4e5b-9c3e-140400ea14bd",
      "frameworkName": null,
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    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "Revi Customer Type",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "522884af-2455-4668-96fd-b80c1d7b577f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "f51deb20-dbe9-4161-8cee-7c5c63297e1c",
      "evidence": "The slide explicitly categorizes customers into distinct types based on industry and business model.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 10,
      "from": 6,
      "beatId": "4079db73-190b-45fa-86e5-a9e6af2e01b4",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Targeting customers with 250 Locations or less",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 15,
      "from": 8,
      "beatId": "d22e7265-7edb-447d-8e71-2e19dfc40d11",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Revi Wins Head to Head, Market Density with Data, and Clear Product Market Fit",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 2,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "03865c06-b447-4b08-a03e-1e668cb28f4b",
      "evidence": "COVID has accelerated businesses to shift priorities and the market is prime for disruption",
      "position": 0,
      "objective": "Why now is the right time for Revi",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}