{
  "docId": "019dd923-605c-759f-b6b3-00885fd24a3b",
  "docSlug": "bi-514a54d552a51dd3",
  "documentTitle": "Pitch deck shows streaming service Discovery+ ad sales strategy",
  "authorId": "Pitchdecks",
  "authorName": "Discovery",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.848,
  "pageNumber": 11,
  "pageCount": 14,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "product_demo",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a two-column layout to present product features.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b3-00885fd24a3b/11",
  "deckHref": "/decks/019dd923-605c-759f-b6b3-00885fd24a3b",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b3-00885fd24a3b.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b3-00885fd24a3b#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.8,
        "w": 0.1,
        "x": 0,
        "y": 0.1
      },
      "kind": "image",
      "text": "TV screen showing content",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "519b07fa-da55-49bc-86d2-8d5f8673ea46",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.55,
        "y": 0.15
      },
      "kind": "list",
      "text": "LIMITED COMMERCIAL INTERRUPTION: Sponsored limited commercial content experiences",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0a4a7f64-ff06-4ebb-9d2c-4b6cc1841c02",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.15,
        "y": 0.15
      },
      "kind": "list",
      "text": "BINGE ADS: Rewards binge viewers with a sponsored ad-free experience",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "319e12a5-4f0f-460c-9f74-5481e67d5bfd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.55,
        "y": 0.75
      },
      "kind": "list",
      "text": "IN-SHOW ADS: A proprietary in-shows interactive experience that enhances the streaming experience",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42704e62-0689-445a-95cd-08e599999515",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.15,
        "y": 0.75
      },
      "kind": "list",
      "text": "PAUSE ADS: Delivers relevant message when advertisers pause their viewing",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6326e724-8d0b-4e67-901a-ad76041415b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.55,
        "y": 0.4
      },
      "kind": "list",
      "text": "KEYWORD TARGETING: Target viewers through relevant content experiences",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e48c259-777d-491d-94cd-f72618606eaf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.15,
        "y": 0.4
      },
      "kind": "list",
      "text": "AUDIENCE TARGETING: Utilizing 1st and 3rd Party Data to find your audience",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "77e3e365-26f9-4490-bf00-14e9bc357784",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.35,
        "y": 0.65
      },
      "kind": "title",
      "text": "COMING SOON!",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "888ebfc4-debb-4ab3-aadd-08c14c0d1817",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.35,
        "y": 0.05
      },
      "kind": "title",
      "text": "AVAILABLE AT LAUNCH",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bad018ec-9f04-4abf-a2ab-5340688565ab",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Call to action",
      "slug": "call-to-action",
      "agent": null,
      "layer": "slide",
      "matchId": "73d3d907-ab8c-4b78-b6ed-359ead68e67d",
      "evidence": "AVAILABLE AT LAUNCH / COMING SOON!",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 9,
      "beatId": "8f6476c0-2bbe-47df-b974-e215c993b9ff",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Segmentation",
      "beatSlug": null,
      "evidence": "Slides 9-13 provide segmentation information and highlight attitudinal segments",
      "position": 5,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 11,
      "from": 10,
      "beatId": "14503f65-8e4b-4f02-aa01-95777748fc28",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Product Demo",
      "beatSlug": null,
      "evidence": "Slides 10-11 provide a product demo of Discovery+",
      "position": 6,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}