{
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  "docSlug": "bi-45ac8db23e68670e",
  "documentTitle": "An 18-page pitch deck got Mark Cuban to invest $2 million. Here's how.",
  "authorId": "Pitchdecks",
  "authorName": "Mad Rabbit Tattoo, Inc",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.6,
  "pageNumber": 9,
  "pageCount": 18,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "solution",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a high-quality lifestyle photo to establish the product's use case and natural positioning.",
  "elementsJson": [
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  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b2-fb42542c57f5/9",
  "deckHref": "/decks/019dd923-605c-759f-b6b2-fb42542c57f5",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b2-fb42542c57f5.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-fb42542c57f5#slide-9",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Our All-Natural Products.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
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    {
      "bbox": {
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      "kind": "image",
      "text": "Person applying soothing gel to a tattooed arm",
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      "subkind": "photo",
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  "metrics": [],
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  "arcBeats": [
    {
      "to": 10,
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      "beatId": "e87c559b-7850-4cf4-b716-a1eadce32b45",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
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      "evidence": "Slides 7-10 introduce Mad Rabbit's mission, products, and solution.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
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      "arcName": "The Sequoia Pitch",
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      "evidence": "Slides 8-15 showcase Mad Rabbit's key metrics, customer base, and marketing approach.",
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  "loops": [
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      "from": 7,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "c8e15058-e205-473c-aa93-d0c11f0b1860",
      "evidence": "Slides 7-10 introduce Mad Rabbit's mission and products.",
      "position": 1,
      "objective": "Why does Mad Rabbit exist?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
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}