{
  "docId": "019dd923-605c-759f-b6b2-fb42542c57f5",
  "docSlug": "bi-45ac8db23e68670e",
  "documentTitle": "An 18-page pitch deck got Mark Cuban to invest $2 million. Here's how.",
  "authorId": "Pitchdecks",
  "authorName": "Mad Rabbit Tattoo, Inc",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.6,
  "pageNumber": 4,
  "pageCount": 18,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "sparse",
  "nDataPoints": 5,
  "notes": "The chart uses a 'competitive advantage' framing by showing that a newer entrant has significantly higher social media engagement than established incumbents.",
  "elementsJson": [
    "action_title",
    "bar_chart_vertical"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b2-fb42542c57f5/4",
  "deckHref": "/decks/019dd923-605c-759f-b6b2-fb42542c57f5",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b2-fb42542c57f5.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-fb42542c57f5#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.52,
        "w": 0.54,
        "x": 0.23,
        "y": 0.33
      },
      "kind": "chart",
      "text": "Social Media Followers",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "307febaa-5e70-4d83-87ba-670ef99a16bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Social Media Followers: 220,000",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b667-711e-a970-397ff19abda8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.09,
        "y": 0.12
      },
      "kind": "title",
      "text": "At Mad Rabbit, we are well on our way to do just that",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f0df976b-8f5f-444d-8885-d316cdd4302d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "comparison-frame",
      "slug": null,
      "matchId": "eb97049b-b739-42da-ac0a-248826f78e01",
      "evidence": "Direct comparison of social media metrics against competitors to establish market position.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 2,
      "beatId": "514b2094-86e6-41af-9267-416eaf47b92b",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slides 2-5 focus on market sizing and growth potential.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 4,
      "from": 3,
      "beatId": "f9995ec2-16da-4049-bd02-6288ab4e047d",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides 3-4 highlight the lack of a mainstream brand in the tattoo industry.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 2,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "8bec4d9e-75da-4c18-be3e-d8aef209d819",
      "evidence": "Slides 2-5 provide data on market sizing and growth.",
      "position": 0,
      "objective": "What is the market size and growth potential?",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 4,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "ac5f387a-d1db-46a2-b01d-11acdce7305d",
      "evidence": "Slides 3-4 highlight the lack of a mainstream brand.",
      "position": 2,
      "objective": "What are the consequences of not having a mainstream brand?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}