{
  "docId": "019dd923-605c-759f-b6b2-fb42542c57f5",
  "docSlug": "bi-45ac8db23e68670e",
  "documentTitle": "An 18-page pitch deck got Mark Cuban to invest $2 million. Here's how.",
  "authorId": "Pitchdecks",
  "authorName": "Mad Rabbit Tattoo, Inc",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.6,
  "pageNumber": 15,
  "pageCount": 18,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 18,
  "notes": "The left chart uses a dual-axis or overlay approach to show Ad Spend (area) and ROAS (bars). The right chart compares AOV and CAC over time.",
  "elementsJson": [
    "action_title",
    "bar_chart_grouped",
    "bar_chart_grouped"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b2-fb42542c57f5/15",
  "deckHref": "/decks/019dd923-605c-759f-b6b2-fb42542c57f5",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b2-fb42542c57f5.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-fb42542c57f5#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.43,
        "x": 0.52,
        "y": 0.35
      },
      "kind": "chart",
      "text": "AOV & CAC",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5ba4a690-2b57-4edb-879a-2760b7215925",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.43,
        "x": 0.068,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Return on Ad Spend",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eaeadfb9-33b3-4ad9-bfda-600d3c9b9c94",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.12,
        "x": 0.22,
        "y": 0.835
      },
      "kind": "legend",
      "text": "Ad Spend ROAS",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "452f4f7b-337d-4723-8783-bfa8e61d8fc0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.12,
        "x": 0.68,
        "y": 0.835
      },
      "kind": "legend",
      "text": "AOV CAC",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f94bcda6-cafd-4e64-aed9-38c567418c96",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "ROAS",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b667-711e-a96c-ef8bc2322447",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.415,
        "x": 0.096,
        "y": 0.125
      },
      "kind": "title",
      "text": "Gaining Efficiencies While Scaling Spend",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6f197fff-40ff-4536-9245-ea8c9616dcb3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 8,
      "beatId": "41d3f691-cc9c-4412-a511-f4ae6d718315",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Slides 8-15 showcase Mad Rabbit's key metrics, customer base, and marketing approach.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}