{
  "docId": "019dd923-605c-759f-b6b2-fb42542c57f5",
  "docSlug": "bi-45ac8db23e68670e",
  "documentTitle": "An 18-page pitch deck got Mark Cuban to invest $2 million. Here's how.",
  "authorId": "Pitchdecks",
  "authorName": "Mad Rabbit Tattoo, Inc",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.6,
  "pageNumber": 12,
  "pageCount": 18,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "customer_journey",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a visual collage to represent the customer base rather than demographic data.",
  "elementsJson": [
    "photo",
    "callout_box"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b2-fb42542c57f5/12",
  "deckHref": "/decks/019dd923-605c-759f-b6b2-fb42542c57f5",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b2-fb42542c57f5.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-fb42542c57f5#slide-12",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Our Unique Customer Base",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b667-711e-a96d-e4008115a2a4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Collage of 12 customer photos",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5a4c8f52-7dcd-4aeb-899c-486b22ec9ac6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.178,
        "w": 0.52,
        "x": 0.24,
        "y": 0.431
      },
      "kind": "title",
      "text": "Our Unique Customer Base",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "865c1bbe-e01e-4023-8965-2288546e08ff",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 8,
      "beatId": "41d3f691-cc9c-4412-a511-f4ae6d718315",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Slides 8-15 showcase Mad Rabbit's key metrics, customer base, and marketing approach.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}