{
  "docId": "019dd923-605c-759f-b6b2-e7d10126bba5",
  "docSlug": "bi-a650a1bed0fa7e0a",
  "documentTitle": "The pitch deck community-building app Bloom used to raise funding",
  "authorId": "Pitchdecks",
  "authorName": "Bloom Community",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 4,
  "pageCount": 14,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The chart shows growth from 52M to 186M between 2012 and 2022.",
  "elementsJson": [
    "action_title",
    "bar_chart_vertical",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b2-e7d10126bba5/4",
  "deckHref": "/decks/019dd923-605c-759f-b6b2-e7d10126bba5",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b2-e7d10126bba5.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-e7d10126bba5#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.55,
        "y": 0.2
      },
      "kind": "callout",
      "text": "260M adults do not identify as straight and monogamous — 35% of adult pop",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da6af788-a4bd-41d7-9a22-fc9225493951",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.45,
        "x": 0.08,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Number of people who are LGBTQ+ and/or ethically non-monogamous",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f7709517-adb3-4b2b-a23f-b70467c7d89b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.65,
        "y": 0.55
      },
      "kind": "list",
      "text": "Preferred relationship includes ethical non-monogamy: Boomers: 24%, GenX: 30%, Millennials: 42%",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5b2681da-68c6-4e91-8bdd-dfc4275cc9c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "CAGR: 14%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c0ae-71db-8b25-e91fe8874a8f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Sources used: YouGov, NBC, World Bank, Archives of Sexual Behavior; 260M people is US, Europe, & Australia",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7cacf2b0-e302-4089-ac68-f80d17a70f98",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "14% audience CAGR driven by rapid generational shifts in culture",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a1ff0944-a39c-461c-9a03-3c9c877a2486",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "69a5d430-c508-4840-89a7-ab56e769b09b",
      "evidence": "The slide includes a bar chart to display data, showing consideration for chart selection.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 3,
      "beatId": "7307d77e-4861-44de-9356-17fa47311898",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "Slides 3-5 highlight the opportunity and potential of the community platform",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 3,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "b4723834-d089-4576-b54b-bfec60f678a9",
      "evidence": "Slides 3 and 11 highlight the generational shifts in culture and the accelerating opportunity",
      "position": 0,
      "objective": "Why now is the right time for Bloom Community",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}