{
  "docId": "019dd923-605c-759f-b6b2-e7d10126bba5",
  "docSlug": "bi-a650a1bed0fa7e0a",
  "documentTitle": "The pitch deck community-building app Bloom used to raise funding",
  "authorId": "Pitchdecks",
  "authorName": "Bloom Community",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 12,
  "pageCount": 14,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "customer_journey",
  "function": "other",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "Uses persona profiles to illustrate market segmentation.",
  "elementsJson": [
    "action_title",
    "headshot",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b2-e7d10126bba5/12",
  "deckHref": "/decks/019dd923-605c-759f-b6b2-e7d10126bba5",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b2-e7d10126bba5.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-e7d10126bba5#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.69,
        "y": 0.2
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7b93a83f-ce46-4c14-b6e0-cd8fd1532c70",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.13,
        "y": 0.2
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "caa8a24c-c162-4670-b817-2b7d9acd8b85",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.41,
        "y": 0.2
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fbff6199-4c59-4699-9b82-a782ebf3b1e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.28,
        "x": 0.66,
        "y": 0.55
      },
      "kind": "list",
      "text": "42 years old, bicurious woman, single\nLives in Los Angeles\n12-year relationship ended during COVID\nLooking to re-discover “sense of self” after separation, but not to date yet\nWants to go to as many events as possible to meet people and explore",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "09e1780f-c513-4d8b-bfbe-68e19cbaa763",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.26,
        "x": 0.37,
        "y": 0.55
      },
      "kind": "list",
      "text": "25 years old, non-binary & queer\nMonogamous, has a girlfriend\nLives in Brooklyn\nWants to learn more about kink, particularly rope tying, so loves Bloom events\nAlso looking for roommates who “get them”",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "225ddd3e-40f2-4bb9-b9cf-18277b0bba05",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.28,
        "x": 0.08,
        "y": 0.55
      },
      "kind": "list",
      "text": "33 years old, straight man, married\nLives in Austin, Texas\nDivorced parents, never fully believed in monogamy\nGeorge and his wife are looking to explore opening their marriage and want to learn how to do it safely\nLooking to meet people who are ethically non-monogamous to learn more before “jumping in”",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9833ccf8-4c87-4e51-be13-5135f6e1ce54",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.78,
        "x": 0.11,
        "y": 0.06
      },
      "kind": "title",
      "text": "Bloom’s audience is diverse and “hidden in plain sight”",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "89514221-3570-423c-af47-5fdb7cefde45",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.18,
        "x": 0.41,
        "y": 0.48
      },
      "kind": "title",
      "text": "Jess - “Diehard”",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2899c616-469b-42e5-8415-8a90212777c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.18,
        "x": 0.69,
        "y": 0.48
      },
      "kind": "title",
      "text": "Rachel - “Explorer”",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "abc0b5f2-b48f-414f-835f-90f0910ae212",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.2,
        "x": 0.12,
        "y": 0.48
      },
      "kind": "title",
      "text": "George - “Explorer”",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c15629d4-489e-4353-89b5-3128138496ff",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Persona",
      "slug": "audience-persona",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "6f6f7aa8-e6a7-41cf-bf13-741c5e0961c9",
      "evidence": "The slide provides detailed descriptions of specific audience members, akin to creating personas.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "audience-persona",
      "slug": null,
      "matchId": "14e2b9dc-12cb-44e1-90e7-c6a8b8cf9ccf",
      "evidence": "Use of specific character profiles to represent market segments.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 14,
      "from": 10,
      "beatId": "ed33eae3-410f-4b9b-9a0d-a20d79e18f96",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "New Bliss",
      "beatSlug": "sparkline-new-bliss",
      "evidence": "Slides 10-14 emphasize the team's vision, generational shifts, and growth potential",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}