{
  "docId": "019dd923-605c-759f-b6b2-d11c10210141",
  "docSlug": "bi-48564b48410950a5",
  "documentTitle": "See the pitch deck Poplar used to raise a $2.1 million seend round",
  "authorId": "Pitchdecks",
  "authorName": "Poplar",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.79,
  "pageNumber": 2,
  "pageCount": 22,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "context",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses a visual example of an AR filter on a smartphone to illustrate the concept.",
  "elementsJson": [
    "action_title",
    "screenshot",
    "paragraph",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b2-d11c10210141/2",
  "deckHref": "/decks/019dd923-605c-759f-b6b2-d11c10210141",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b2-d11c10210141.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-d11c10210141#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Average engagement time of 75s 4x longer than video",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b668-75ec-8e4c-88c4829b6fd0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.17,
        "x": 0.12,
        "y": 0.32
      },
      "kind": "image",
      "text": "Smartphone showing an AR filter",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3ed13c8a-9ef5-4c25-8fdd-b7bf6879256e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.45,
        "y": 0.55
      },
      "kind": "metric",
      "text": "9/10 brands are planning on using AR",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "02bf9f5c-86ae-4c55-a3c4-8b70b2e7c9ba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.45,
        "y": 0.32
      },
      "kind": "metric",
      "text": "Average engagement time of 75s, 4x longer than video",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "310b940a-0de8-4cd6-b8f4-0237dd1099d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "engagement time: 75s",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b668-75ec-8e4c-90853b4fb124",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.45,
        "y": 0.75
      },
      "kind": "quote",
      "text": "One of the hottest trends in advertising right now is the use of AR - AdAge",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "47f5f611-7f1e-4b81-85c6-e0854f693902",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.06,
        "y": 0.14
      },
      "kind": "title",
      "text": "AR IS CHANGING THE WORLD OF MEDIA & MARKETING",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b24800e7-4c20-44af-b7c7-8fc3abd72104",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Aesthetic-Usability Effect",
      "slug": "aesthetic-usability-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "3d500ae0-d30d-4597-8269-eb443a36a0e5",
      "evidence": "image/screenshot: Smartphone showing an AR filter",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 2,
      "from": 2,
      "name": "Anchor",
      "slug": "18-anchor",
      "bestFor": "Pricing discussions, negotiation, budget requests",
      "matchId": "c87b3105-0839-4d77-adc1-c95d8ded4b84",
      "evidence": "The anchor slide sets the stage for the rest of the pitch",
      "position": 0,
      "objective": "Establish the context for AR in media and marketing",
      "structure": "The Extreme Option (The Anchor) -> The Flaws of the Extreme -> The Balanced Proposal",
      "confidence": 0.8,
      "description": "Set a high reference point to make your actual proposal seem reasonable and attractive"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}