{
  "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281",
  "docSlug": "bi-3013834b1327dea0",
  "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million",
  "authorId": "Pitchdecks",
  "authorName": "Future Farm",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 3,
  "pageCount": 27,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "mission",
  "function": "inspire_vision",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a high-contrast visual style with a person holding a product package over their face, paired with a bold, green-background mission statement.",
  "elementsJson": [
    "photo",
    "headline_text"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/3",
  "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "TO CHANGE THE WAY THE WORLD EATS MEAT",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b11a-739e-80a5-5aac6d026f99",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.5,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "47146650-b22b-4510-a606-a7b013973f48",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.233,
        "w": 0.368,
        "x": 0.515,
        "y": 0.333
      },
      "kind": "paragraph",
      "text": "TO CHANGE THE WAY THE WORLD EATS MEAT",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "26964131-324d-49da-ba8c-753bda6bdbd3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.222,
        "x": 0.588,
        "y": 0.133
      },
      "kind": "title",
      "text": "OUR MISSION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3242daa2-1dac-47a4-ba7e-815482497d83",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 4,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "71fb9b42-1dca-4a3d-9360-cfa715e28a00",
      "evidence": "The loop opens with the mission and vision, and closes with a clear call to action",
      "position": 1,
      "objective": "Introduce the company's mission and vision",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}