{
  "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281",
  "docSlug": "bi-3013834b1327dea0",
  "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million",
  "authorId": "Pitchdecks",
  "authorName": "Future Farm",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 26,
  "pageCount": 27,
  "prevPage": 25,
  "nextPage": 27,
  "slideType": "other",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a custom process timeline at the bottom. The TBWA logo is accompanied by logos of major clients (Apple, McDonald's, etc.) to establish credibility.",
  "elementsJson": [
    "headline_text",
    "logo_grid",
    "bullet_list",
    "photo",
    "timeline_visual"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/26",
  "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-26",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.5,
        "x": 0.45,
        "y": 0.85
      },
      "kind": "diagram",
      "text": "Onboarding & Discovery, Market Session, Audience Sessions, Brand Charter Development, GTM Strategy",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f433c571-ce37-4423-b7ef-5775cd6aa0c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.5,
        "x": 0.45,
        "y": 0.3
      },
      "kind": "image",
      "text": "Collage of people with smiley face icons",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1bc4d845-9df6-4ace-ab7a-037f46311889",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.07,
        "y": 0.35
      },
      "kind": "image",
      "text": "TBWA\\Chiat\\Day Los Angeles",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76405418-d185-4c86-ab37-b89be488816c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.07,
        "y": 0.5
      },
      "kind": "image",
      "text": "Client logos: Apple, Gatorade, McDonald's, Grammy, QuickBooks",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f77241b-3854-4c81-812f-08878b7852a2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.04,
        "y": 0.65
      },
      "kind": "list",
      "text": "Category Assessment & Opportunities; Audience Analysis; Brand Charter Development; GTM Brand Strategy",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2fcf5481-7b85-45bd-9b40-473f114a4955",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.45,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "MARKETING DISRUPTION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "be9a8849-fc64-4565-802d-8f23bdf6b2e2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Persona",
      "slug": "audience-persona",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "0956a851-6eca-42ff-bec5-be6e893f3c3c",
      "evidence": "list/bullet: Category Assessment & Opportunities; Audience Analysis; Brand Charter Development; GTM Brand Strategy",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "8048a45c-35af-44f4-bc1f-d7c294fae277",
      "evidence": "Process flow at the bottom of the slide",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}