{
  "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281",
  "docSlug": "bi-3013834b1327dea0",
  "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million",
  "authorId": "Pitchdecks",
  "authorName": "Future Farm",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 25,
  "pageCount": 27,
  "prevPage": 24,
  "nextPage": 26,
  "slideType": "comparison_table",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 8,
  "notes": "The slide compares Impossible, Beyond Meat, Future Farm, and Simple Truth Emerge products.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "comparison_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/25",
  "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-25",
  "components": [
    {
      "bbox": {
        "h": 0.12,
        "w": 0.15,
        "x": 0.45,
        "y": 0.69
      },
      "kind": "image",
      "text": "Simple Truth Emerge",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04d1efbb-4c21-42f1-b14e-8554bec6b4f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.15,
        "x": 0.45,
        "y": 0.03
      },
      "kind": "image",
      "text": "Impossible Burger",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c1f4a7a-4963-45e7-ae7c-7faff056f849",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.15,
        "x": 0.45,
        "y": 0.25
      },
      "kind": "image",
      "text": "Beyond Burger",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "79c9641c-3202-490f-af87-bf7f0227d646",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.15,
        "x": 0.45,
        "y": 0.47
      },
      "kind": "image",
      "text": "Future Burger",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9164c3e8-dfc3-4a45-b001-377b7959921a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.05,
        "y": 0.66
      },
      "kind": "list",
      "text": "SRP between Private Label & Beyond\nSRP channel strategy\nTPR consistent across channels",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac714b42-83ba-4d1f-8f25-f8d4ff145d80",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.67,
        "y": 0.29
      },
      "kind": "metric",
      "text": "$5.99 // $4.49",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e677bd7-ead9-4473-ba1b-8289240b2500",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.67,
        "y": 0.73
      },
      "kind": "metric",
      "text": "$4.99 // $3.74",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "89071025-aa4b-42cf-a938-5097edaf2898",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.67,
        "y": 0.07
      },
      "kind": "metric",
      "text": "$7.99 // $5.99",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b3ca37f7-e6b5-4137-9666-dffd21f58c0f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.67,
        "y": 0.51
      },
      "kind": "metric",
      "text": "$5.29 // $4.49",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c62b540b-d3c5-4c04-aff4-77473a974c49",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Retail Price: $5.29",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b11a-739e-80a7-1af6dcb7c80c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.32,
        "x": 0.05,
        "y": 0.13
      },
      "kind": "title",
      "text": "PRICE POSITIONING",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "caffab6a-c3ce-4f19-b458-71e821327b7a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Comparison frame",
      "slug": "comparison-frame",
      "agent": null,
      "layer": "slide",
      "matchId": "dd14a0cb-0ba9-463e-a85f-c3ed7bd69f4e",
      "evidence": "comparison_table: Retail Price: $5.29",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 24,
      "beatId": "2331af78-0cf0-46d8-9473-639b247ba594",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Team and Operations",
      "beatSlug": "sequoia-pitch-team",
      "evidence": "Slides 24-25 present the national distributor and price positioning",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}