{
  "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281",
  "docSlug": "bi-3013834b1327dea0",
  "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million",
  "authorId": "Pitchdecks",
  "authorName": "Future Farm",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 24,
  "pageCount": 27,
  "prevPage": 23,
  "nextPage": 25,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "The slide outlines a partnership with Superior Foods, detailing their scale, the terms of the agreement, and the dedicated project team structure.",
  "elementsJson": [
    "bullet_list",
    "logo_grid",
    "flowchart"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/24",
  "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-24",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "callout",
      "text": "Status: Agreement in principle",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "900aca90-38b3-4cdf-85e9-504b5bbd10bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.5,
        "x": 0.4,
        "y": 0.6
      },
      "kind": "diagram",
      "text": "Project Lead, Sales Lead, Supply Chain Lead, Compliance Lead, 17+ Sales & Support Staff, 13+ Logistics Staff, 4+ Compliance Staff",
      "attrs": null,
      "subkind": "org-chart",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "33d3fb4c-b15c-45f7-a3a8-fc820a29eae1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.4,
        "y": 0.25
      },
      "kind": "image",
      "text": "SUPERIOR FOODS",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a79cb64f-bc71-48f2-b8b9-9cba114f2d02",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.05,
        "y": 0.6
      },
      "kind": "list",
      "text": "Frozen Food Distributor\nNational Footprint\n$200M+ Sales 2020\n40% Retail / 40% Industrial / 20% Food Service",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "051546e6-d4ac-44ee-b8da-2322c5271bd2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.55,
        "y": 0.2
      },
      "kind": "list",
      "text": "Purchase at US Port or 1st Warehouse OR FOB Brazil\nDistributor responsible for all internal USA logistics\nAligned price-to-consumer and price-to-retailer\nJoint Planning\n1ST Shipment in Jun 2021",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "93bb2dae-2eab-4e99-9f8d-97845de32dc3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Sales 2020: $200M+",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b11a-739e-80a6-f6108dea9325",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.55,
        "y": 0.05
      },
      "kind": "title",
      "text": "STRATEGIC PARTNERSHIP",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5a13d78a-a537-4d93-a2cf-5ebdf57dd1e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "title",
      "text": "NATIONAL DISTRIBUTOR",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "85c31758-e7ad-4bf6-ba25-582e917e9e97",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "4fbbb717-dbe8-4dbf-b4b5-e84709df4570",
      "evidence": "list/bullet: Frozen Food Distributor",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 24,
      "beatId": "2331af78-0cf0-46d8-9473-639b247ba594",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Team and Operations",
      "beatSlug": "sequoia-pitch-team",
      "evidence": "Slides 24-25 present the national distributor and price positioning",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}