{
  "docId": "019dd923-605c-759f-b6b2-cdc1ae2d4281",
  "docSlug": "bi-3013834b1327dea0",
  "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million",
  "authorId": "Pitchdecks",
  "authorName": "Future Farm",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 21,
  "pageCount": 27,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "unfair_advantage",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "photo",
    "headline_text"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b2-cdc1ae2d4281/21",
  "deckHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-cdc1ae2d4281#slide-21",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 0.5,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "47624414-3e2f-4140-92d5-80027c70a54c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.72,
        "y": 0.4
      },
      "kind": "list",
      "text": "COMPETITIVE PRICING: High quality for a fare price",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0bc6a95f-92cf-4717-b244-aca22921ccc7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.88,
        "y": 0.4
      },
      "kind": "list",
      "text": "INNOVATION MINDSET: Always launching new categories and upgrading current ones",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2ecb3d94-9294-40f4-b02c-4612d3401dc5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.55,
        "y": 0.7
      },
      "kind": "list",
      "text": "REAL MARKETING | BRAND EXPERIENCE: We do marketing and not only PR",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "792c322d-d177-4541-829f-dd30d5e015ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.78,
        "y": 0.7
      },
      "kind": "list",
      "text": "EXECUTION AND PROXIMITY WITH RETAILER: We stay close to our partners, activating and executing",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "81f7d91f-23f9-4ff0-a643-dce0e41fd694",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.55,
        "y": 0.4
      },
      "kind": "list",
      "text": "TASTE PROFILE: Excellent tasting performance",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d5dbf5d8-1e4d-44e1-bfa6-67725f93ee0b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.55,
        "y": 0.05
      },
      "kind": "title",
      "text": "OUR UNIQUE PROPOSITION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "35a2f4df-a39c-4bae-bd56-60aa1418ceb8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "271f6905-1a1a-467a-8148-31a1b99cec5c",
      "evidence": "The slide components include a list/bullet with multiple items.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}