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  "documentTitle": "See the pitch deck that got plant-based brand Future Farm $58 million",
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  "authorName": "Future Farm",
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  "notes": "Uses bubble diagrams to show penetration percentages relative to total animal-based markets.",
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      "text": "Plant-Based Meat Penetration vs Total Meat Market",
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      "text": "2020 US Retail $1.5B, US Food Service $0.2B, Beyond Meat Revenue $325M, 20% CAGR, 2025 US Total Category $4.2B",
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      "text": "TAM: $68B",
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      "kind": "source-note",
      "text": "*2020 RETAIL = SPINS 2019 CATEGORY $ + NIELSEN 2020 CATEGORY % GROWTH *2020 FOODSERVICE = ½ BEYOND MEAT'S % OF BUSINESS *CAGR = GRANDVIEW RESEARCH SEP 2020",
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      "text": "MASSIVE CATEGORY UPSIDE",
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