{
  "docId": "019dd923-605c-759f-b6b2-c821752e2173",
  "docSlug": "bi-acd18890663c05b5",
  "documentTitle": "Heura: Plant-based meat startup raises $20 million in bridge round",
  "authorId": "Pitchdecks",
  "authorName": "Heura",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 33,
  "pageCount": 34,
  "prevPage": 32,
  "nextPage": 34,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 16,
  "notes": "The chart shows quarterly revenue growth from 2020 to 2023.",
  "elementsJson": [
    "headline_text",
    "headshot",
    "quote_block",
    "numbered_list",
    "bar_chart_vertical"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b2-c821752e2173/33",
  "deckHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173#slide-33",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Heura was started to be a vehicle of transformation and that’s why we are committed with hyper growth. Heura’s growth represents the acceleration of a protein transition, a transformation that puts in the center of the food equation our health, the planet and the animals",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c5b0-71fc-abf1-07342d41972f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.6,
        "x": 0.35,
        "y": 0.4
      },
      "kind": "chart",
      "text": "Future performance by quarter Revenues",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b5be727-5a87-4bdf-860e-e3b4a6d0f3a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.1,
        "y": 0.2
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4dc6ec1d-487b-4725-baa5-28c69bc0cb1d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.3,
        "x": 0.05,
        "y": 0.5
      },
      "kind": "list",
      "text": "1. Delivering sustainable growth underpinned by innovation\n2. Leading a social movement, moving towards the protein transition\n3. International expansion, becoming the European leader of the plant-based industry\n4. R&D as a driver for creating sustainable value\n5. With profitability in the spotlight for mature markets",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39d072b3-07ca-4a85-abf2-37585a9c73b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Revenue",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c5b0-71fc-abf1-0ff79de67fcd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.6,
        "x": 0.35,
        "y": 0.15
      },
      "kind": "quote",
      "text": "Heura was started to be a vehicle of transformation and that’s why we are committed with hyper growth. Heura’s growth represents the acceleration of a protein transition, a transformation that puts in the center of the food equation our health, the planet and the animals",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c47bfb90-2697-4900-8fc3-ae2f3e8a45fa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.35,
        "y": 0.08
      },
      "kind": "title",
      "text": "FINANCIALS HIGHLIGHTS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "32c04e1b-7b6c-4ef0-92c2-05e98811ce10",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "d4b6e068-dd19-428d-ad9a-b5d3a4d85815",
      "evidence": "The slide presents financial highlights and growth metrics, indicating an effort to define and address the audience's interests in Heura's financial performance.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 34,
      "from": 23,
      "beatId": "c2331959-bdc2-4198-937e-a9047af338aa",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Ultimate Achievement",
      "beatSlug": "rags-to-riches-ultimate-achievement",
      "evidence": "The deck concludes with financials, team bios, and future plans, indicating ultimate achievement",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 34,
      "from": 31,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "03f8e4a2-fdc1-4ae3-b9f9-ee73f6123f0a",
      "evidence": "The deck presents Heura's financials and future plans, indicating a big bet on growth",
      "position": 2,
      "objective": "What are Heura's future plans?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}