{
  "docId": "019dd923-605c-759f-b6b2-c821752e2173",
  "docSlug": "bi-acd18890663c05b5",
  "documentTitle": "Heura: Plant-based meat startup raises $20 million in bridge round",
  "authorId": "Pitchdecks",
  "authorName": "Heura",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 28,
  "pageCount": 34,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "The slide uses icons to represent impact metrics related to water, CO2, and animal welfare.",
  "elementsJson": [
    "icon_grid",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b2-c821752e2173/28",
  "deckHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173#slide-28",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.8,
        "x": 0.1,
        "y": 0.25
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d4fed997-a325-4542-9cf0-6b8491424ba6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.15,
        "y": 0.3
      },
      "kind": "metric",
      "text": "6,326,379,733 liters of water",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "17bd9e55-7945-43bd-993c-e01ec0d2d421",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.4,
        "y": 0.65
      },
      "kind": "metric",
      "text": "59,033,857 Km by car",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "69c12223-ab9d-4450-8cce-903eb86e1364",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.65,
        "y": 0.4
      },
      "kind": "metric",
      "text": "728,121 spared animals",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6d2fe1df-33d9-4357-843d-a4ec9ea7cf8d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.4,
        "y": 0.3
      },
      "kind": "metric",
      "text": "14,946,973 co2e (Kg)",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8581ca6b-3161-4ad4-a5d1-7d36f2e891c6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.15,
        "y": 0.65
      },
      "kind": "metric",
      "text": "+2,531 olympic pools",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cda40979-a8ea-4d41-b983-1e0e9fb715b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Environmental impact: 6,326,379,733",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c5b0-71fc-abef-b9fa118cb150",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.55,
        "x": 0.34,
        "y": 0.085
      },
      "kind": "title",
      "text": "WHAT DID WE ACCOMPLISH TOGETHER IN 2021?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a81d5c6-f8a7-43f7-b3ab-90c83ffda739",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "afd04e73-0065-4986-9d75-19fd68aafb63",
      "evidence": "+2,531 olympic pools",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 34,
      "from": 23,
      "beatId": "c2331959-bdc2-4198-937e-a9047af338aa",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Ultimate Achievement",
      "beatSlug": "rags-to-riches-ultimate-achievement",
      "evidence": "The deck concludes with financials, team bios, and future plans, indicating ultimate achievement",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 30,
      "from": 27,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "4f95733d-e422-4e63-8c54-f381b9125020",
      "evidence": "The deck highlights Heura's mission and impact-driven approach",
      "position": 1,
      "objective": "Why is Heura mission-driven?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}