{
  "docId": "019dd923-605c-759f-b6b2-c821752e2173",
  "docSlug": "bi-acd18890663c05b5",
  "documentTitle": "Heura: Plant-based meat startup raises $20 million in bridge round",
  "authorId": "Pitchdecks",
  "authorName": "Heura",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 18,
  "pageCount": 34,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Includes social proof via user-generated content and celebrity/athlete endorsements.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "big_number",
    "photo",
    "paragraph"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b2-c821752e2173/18",
  "deckHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173#slide-18",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Participation rate higher than the average competitor: Heura: 4,8% Competitors: 0,6%",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c5b0-71fc-abf1-ab06f0d3b923",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.95,
        "x": 0.03,
        "y": 0.035
      },
      "kind": "image",
      "text": "Collage of social media posts and community photos",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e28dc04-f75f-480c-9812-42f9b7eb4f29",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.18,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "metric",
      "text": "X9 Participation rate higher than the average competitor",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84c09d53-df19-43da-9c21-fb74f616d2fe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.5,
        "x": 0.23,
        "y": 0.068
      },
      "kind": "metric",
      "text": "350K FOLLOWERS ON SOCIAL MEDIA",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee2f316a-08b5-4793-a49c-fd5ea2684cf4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Social media followers: 350K",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c5b0-71fc-abf1-af0d5a9d78d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.8,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "Community to have a positive impact in the world",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a826b6fc-1330-4ded-99a9-1319635d0896",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.05,
        "y": 0.32
      },
      "kind": "paragraph",
      "text": "Heura: 4,8% Competitors: 0,6%",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e81916cf-73fe-44fa-9f0c-f1876c0b22bb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.34,
        "y": 0.08
      },
      "kind": "title",
      "text": "THE GOOD REBELS: NOT FOLLOWERS BUT PARTNERS IN MISSION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50117db9-c57c-4e00-aa7f-c8841ebbd566",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 22,
      "from": 17,
      "beatId": "2638468f-be9f-4c3f-891b-6985f955ac60",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "The Breakthrough",
      "beatSlug": "rags-to-riches-the-breakthrough",
      "evidence": "The deck presents Heura's leadership position, community engagement, and expansion",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}