{
  "docId": "019dd923-605c-759f-b6b2-c821752e2173",
  "docSlug": "bi-acd18890663c05b5",
  "documentTitle": "Heura: Plant-based meat startup raises $20 million in bridge round",
  "authorId": "Pitchdecks",
  "authorName": "Heura",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 15,
  "pageCount": 34,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "thesis_headline",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a 'Game changers community' label and a visual of people in a stadium to evoke a sense of movement or collective action.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b2-c821752e2173/15",
  "deckHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-c821752e2173#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.4,
        "x": 0.3,
        "y": 0.165
      },
      "kind": "callout",
      "text": "CONSUMERS ARE LOOKING FOR BRANDS WITH PURPOSE",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "78d64b21-d61e-444f-8ad3-ddc022adffbc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c9b2104e-cafc-4a1d-bac0-0c751028f97a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.34,
        "x": 0.33,
        "y": 0.11
      },
      "kind": "title",
      "text": "Game changers community",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4901934e-0ea0-4202-98b1-b3fb459cce58",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 16,
      "from": 9,
      "beatId": "d7dc759c-415e-48b0-be51-8eed1e9aba5c",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The deck showcases Heura's solution, product demo, and testimonials, highlighting success",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}