{
  "docId": "019dd923-605c-759f-b6b2-bc4214d17cfa",
  "docSlug": "bi-e2f249f729597f81",
  "documentTitle": "The pitch deck parenting support startup Cooper used to raise $5 million",
  "authorId": "Pitchdecks",
  "authorName": "Cooper",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "pageNumber": 5,
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  "slideType": "solution",
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  "notes": "The slide uses a split-screen layout with a warm, emotional photograph on the left and a value proposition on the right.",
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  "slideHref": "/slides/019dd923-605c-759f-b6b2-bc4214d17cfa/5",
  "deckHref": "/decks/019dd923-605c-759f-b6b2-bc4214d17cfa",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b2-bc4214d17cfa.json",
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  "components": [
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      "kind": "callout",
      "text": "Cooper is your parenting lifeline, where community & content come together, always guided by research-backed expertise.",
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      "kind": "image",
      "text": "A parent hugging a child",
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      "kind": "paragraph",
      "text": "We believe in providing caregivers with the information that they actually need to support their child’s development.",
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      "kind": "title",
      "text": "Meet Cooper.",
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  "arcBeats": [
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      "beatId": "46955652-01be-4ba2-97d2-ba1aedc56109",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The deck presents Cooper as a solution to the problem.",
      "position": 1,
      "confidence": 0.9,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
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  ],
  "loops": [
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      "name": "Cost Of Inaction",
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      "evidence": "The deck implies the cost of inaction through the problem agitation solution structure.",
      "position": 0,
      "objective": "What if parents don't have access to effective resources?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
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    {
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      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "e120dddc-07cf-4dc7-ab18-7a6eca1f101f",
      "evidence": "The deck presents Cooper's solution using a golden circle approach.",
      "position": 1,
      "objective": "How does Cooper provide a solution?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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}