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  "notes": "Uses examples of successful sports-media crossovers (Angel City, Wrexham, Battered Bastards) to justify the strategy.",
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      "text": "While we believe this will generate significant media attention and create fans well beyond the Bay Area, it's only the start of the unique media activations we will bring to bare. We plan to create a slate of sticky, funny Baller-themed video content across social platforms to build an engaged audience beyond our local fanbase. We will optimize for short, shareable moments to cater to an American consumer that spends an average of 8 hours per day consuming digital content.",
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      "kind": "title",
      "text": "NOT JUST A TEAM... A MEDIA PLATFORM",
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