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  "documentTitle": "Pitch Deck: Oakland Ballers raised $2 million for a new baseball team",
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  "authorName": "Oakland Ballers",
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  "notes": "The slide uses a background image of a stadium to establish context for the sports market argument.",
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      "kind": "list",
      "text": "SIZE: 440,000 people in Oakland as of the 2020 census; 2.5M in the \"East Bay\" DMA; 10th largest media market in the U.S.",
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      "text": "INCOME: $156,828 average household income; Average income increased 175% from 2015-2020",
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      "text": "DIVERSITY: Oakland is one of the most ethnically diverse large cities in the U.S., ranking 4th in diversity with a diversity score of 91.4; Meanwhile, baseball has struggled to retain diverse audiences, with over 60% of MLB fans self-reporting as non-Hispanic White in 2020.",
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      "kind": "title",
      "text": "OAKLAND IS ONE OF THE MOST VALUABLE MARKETS IN AMERICAN SPORTS",
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