{
  "docId": "019dd923-605c-759f-b6b2-7cea3eed3396",
  "docSlug": "bi-c4e6dbddd819aedb",
  "documentTitle": "Pitch deck Next Gen used to nab $100 million for plant-based chicken",
  "authorId": "Pitchdecks",
  "authorName": "Next Gen",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.779,
  "pageNumber": 18,
  "pageCount": 21,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a timeline structure to organize event-based traction.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "timeline_visual",
    "photo",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b2-7cea3eed3396/18",
  "deckHref": "/decks/019dd923-605c-759f-b6b2-7cea3eed3396",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b2-7cea3eed3396.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-7cea3eed3396#slide-18",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Generating early adopter buzz within core culinary and foodservice leaders, to enable accelerated launch in early 2022",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c5b4-748e-9616-15374a63e5a9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "framework",
      "text": null,
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f67ee15-3b8d-4dc8-9959-e222d7ecd104",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "image",
      "text": "Event photos and social media screenshots",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f5932d9-c535-4ce5-b655-ceef160a6c8b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.95,
        "x": 0.02,
        "y": 0.55
      },
      "kind": "list",
      "text": "October: NYC Wine & Food Festival, Las Vegas Food & Wine Festival. November: IFMA President's Conference. December: Restaurant Leadership Conference, Plant-Based Expo.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1902cab-ab13-4f3e-a118-15a4f25803ba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.6,
        "x": 0.02,
        "y": 0.13
      },
      "kind": "paragraph",
      "text": "Generating early adopter buzz within core culinary and foodservice leaders, to enable accelerated launch in early 2022",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d8c8c063-69be-4862-919f-b96d3cb49d05",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "I had your \"chicken\" bun at the NYCWFF today after performing! OMG! Soooo good! You've got a new customer in me!!!!",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-c5b4-748e-9616-181b64732904",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.02,
        "y": 0.05
      },
      "kind": "title",
      "text": "US SNEAK PEEK (Q4 2021)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "226b3100-c235-4881-a361-e6309fa37a1d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "ff8e8dc5-7f56-4578-9a02-5f2f1c3596f1",
      "evidence": "Chronological layout of events across Q4 2021",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 18,
      "from": 6,
      "beatId": "3a5c1153-de08-4d6c-9a3d-37cf4f3a83d3",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Blitzscaled 7 global culinary epicentres in 7 months, over 130 of the hottest restaurants, and top chefs raving about the product",
      "position": 4,
      "confidence": 0.9,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 21,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "10d52aee-05e8-4fed-bd03-194571f9ec40",
      "evidence": "The hard truth about the current food system and the need for innovation",
      "position": 0,
      "objective": "Highlight the risks of not investing in sustainable food systems",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 18,
      "from": 11,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "e2773925-44d5-4406-a5f7-20a2d6d0d108",
      "evidence": "Blitzscaled 7 global culinary epicentres in 7 months and over 130 of the hottest restaurants",
      "position": 1,
      "objective": "Showcase the potential for rapid growth and scalability",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.8,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}