{
  "docId": "019dd923-605c-759f-b6b2-71114d2a63d5",
  "docSlug": "bi-f9752814950e69bb",
  "documentTitle": "Pitch deck: Music startup Sesh raises $5M to connect artists and fans",
  "authorId": "Pitchdecks",
  "authorName": "Sesh",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.779,
  "pageNumber": 10,
  "pageCount": 13,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a combination of an additive equation on the left and a circular flywheel diagram on the right.",
  "elementsJson": [
    "action_title",
    "process_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b2-71114d2a63d5/10",
  "deckHref": "/decks/019dd923-605c-759f-b6b2-71114d2a63d5",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b2-71114d2a63d5.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-71114d2a63d5#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.35,
        "x": 0.55,
        "y": 0.22
      },
      "kind": "diagram",
      "text": "A new artist creates a community on sesh. The community is shared on social media by both the artist and their fans. This drives organic growth—more fans join communities, and more artists join sesh.",
      "attrs": null,
      "subkind": "flywheel",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "61444526-e1fe-4953-8110-27aa91d0529c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.35,
        "x": 0.55,
        "y": 0.22
      },
      "kind": "framework",
      "text": "Flywheel",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e625770-bdd3-495c-9dd6-dcc9c95e6a5d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.28,
        "x": 0.13,
        "y": 0.25
      },
      "kind": "list",
      "text": "INDUSTRY PRESENCE: CREATE AWARENESS BY APPEARING IN TOP MUSIC FOCUSED EVENTS AND OUTLETS. PARTNERSHIPS: PARTNER WITH KEY INDUSTRY PLAYERS (E.G. LABELS) THAT WORK ALONGSIDE ARTISTS. AMBASSADORS: TARGET RECOGNIZED ARTISTS AS ADVOCATORS TO FOSTER VIRALITY",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c39ff22f-8849-410b-909c-f29f6b0c3b89",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.52,
        "x": 0.24,
        "y": 0.11
      },
      "kind": "title",
      "text": "A winner growth playbook levering network effects",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "121a42b1-de3e-4619-8b6f-8426c90a7ae7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Flywheel",
      "slug": "flywheel",
      "agent": null,
      "layer": "slide",
      "matchId": "9bcff8e6-87e8-49dd-a67a-36d2713e51c8",
      "evidence": "The slide presents a diagram showing a flywheel, which is a clear representation of a network effects flywheel.",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "0cd84bdf-6704-4d96-b973-c864af6c9ad5",
      "evidence": "Circular diagram showing self-reinforcing growth loop",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 10,
      "from": 5,
      "beatId": "69491eba-d337-41f4-b224-f251ffbce99a",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "ALL-IN-ONE ECOSYSTEM... COMMUNITY ECOSYSTEM... SMART CAMPAIGNS... CRM & AI INSIGHTS",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "5b4004d4-71f7-4ca6-adad-484c13c36563",
      "evidence": "ALL-IN-ONE ECOSYSTEM... COMMUNITY ECOSYSTEM... SMART CAMPAIGNS... CRM & AI INSIGHTS",
      "position": 1,
      "objective": "How Sesh's ecosystem solves the problem",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}