{
  "docId": "019dd923-605c-759f-b6b2-65ba11597ea1",
  "docSlug": "bi-a198aa07a0c0fa4d",
  "documentTitle": "Peek inside the 12-slide pitch deck London-based Multus used to secure $9.5 million for its slaughter-free ...",
  "authorId": "Pitchdecks",
  "authorName": "Multus",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 6,
  "pageCount": 12,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "solution",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a simple additive equation to explain the production process. The 'nutrients' section is partially redacted/blacked out in the source image.",
  "elementsJson": [
    "action_title",
    "process_diagram",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b2-65ba11597ea1/6",
  "deckHref": "/decks/019dd923-605c-759f-b6b2-65ba11597ea1",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b2-65ba11597ea1.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-65ba11597ea1#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.1,
        "y": 0.8
      },
      "kind": "callout",
      "text": "Multus creates the key nutrients to make cultivated meat affordable and profitable.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "58beaa8b-b52d-4364-9ab1-7af3e48eef0f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.9,
        "x": 0.05,
        "y": 0.035
      },
      "kind": "diagram",
      "text": "STEM CELLS + NUTRIENTS + BIOREACTOR = CULTIVATED MEAT",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1a0c3a8-ec54-4963-8e63-5b9b3f0cd48d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.8,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "GROWTH MEDIA IS THE KEY TO AFFORDABLE & SCALABLE CULTIVATED MEAT PRODUCTION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2a8e4fb2-2796-4704-9151-629eddb52f7f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "causal-chain",
      "slug": null,
      "matchId": "3b724dcb-83de-4627-afaf-c819c635e12b",
      "evidence": "The slide uses an additive equation to show how inputs lead to the final product.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 8,
      "from": 5,
      "beatId": "cd0e69a2-9b94-4f6c-837c-b560a3e9da08",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 5-8 present the solution and technology",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}