{
  "docId": "019dd923-605c-759f-b6b2-61c1e52139e8",
  "docSlug": "bi-633505ca9edce385",
  "documentTitle": "Pitch deck: Moneybox investment app raises $38 million",
  "authorId": "Pitchdecks",
  "authorName": "Moneybox",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 2,
  "pageCount": 7,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "mission",
  "function": "inspire_vision",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "The slide combines a mission statement with a founder-led problem statement.",
  "elementsJson": [
    "headline_text",
    "quote_block",
    "headshot",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b2-61c1e52139e8/2",
  "deckHref": "/decks/019dd923-605c-759f-b6b2-61c1e52139e8",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b2-61c1e52139e8.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-61c1e52139e8#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Millions of us go through life knowing that we should be doing more for our financial future, but leave it at the bottom of our to-do-list because we don't know where to start.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-bb7f-7799-a414-36203d170647",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.08,
        "x": 0.61,
        "y": 0.08
      },
      "kind": "image",
      "text": "Ben Stanway",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a5cbd97-6016-41ec-ac26-cedf353a0557",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.08,
        "x": 0.71,
        "y": 0.08
      },
      "kind": "image",
      "text": "Charlie Mortimer",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "968d4810-70e9-41b8-92f4-9b56ed0c84f6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.52,
        "y": 0.45
      },
      "kind": "list",
      "text": "Most of us weren't taught how to save & invest at school; The investment industry was built to serve only a wealthy few; Banks often seem more interested in selling products, not helping us achieve outcomes.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "17b66c57-0c0e-4d6f-87bf-fec202e7847d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.52,
        "y": 0.25
      },
      "kind": "quote",
      "text": "Millions of us go through life knowing that we should be doing more for our financial future, but leave it at the bottom of our to-do-list because we don't know where to start.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cf57820d-8843-476e-b593-f43ab2dba421",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Millions of us go through life knowing that we should be doing more for our financial future, but leave it at the bottom of our to-do-list because we don't know where to start. - Ben Stanway and Charlie Mortimer",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-bb7f-7799-a414-39e570dafcc5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.04,
        "y": 0.28
      },
      "kind": "title",
      "text": "Help everyone save and invest for their future.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1972eec1-9570-4d00-a31c-38e2328159cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.25,
        "x": 0.04,
        "y": 0.18
      },
      "kind": "title",
      "text": "Our mission.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5b7bdddf-29e2-4eb3-9790-e401b01965ba",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "3aff07d2-de80-4031-b66f-5f82a2e8ef60",
      "evidence": "Our mission. Help everyone save and invest for their future.",
      "confidence": 0.7
    },
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "0fff64e9-3312-443e-bd2f-17598da3b7b8",
      "evidence": "Millions of us go through life knowing that we should be doing more for our financial future, but leave it at the bottom of our to-do-list because we don't know where to start.",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 2,
      "from": 2,
      "beatId": "7abcc843-c41a-46b2-8306-2c9c194e45d9",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Attention",
      "beatSlug": "aida-attention",
      "evidence": "The mission slide aims to capture attention and set the tone for the rest of the deck",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Hook",
      "parentBeatSlug": "hook"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}