{
  "docId": "019dd923-605c-759f-b6b2-4d08a25ac5e4",
  "docSlug": "bi-f31c852713e6e0be",
  "documentTitle": "This millennial pitch deck raised $500K for an online art gallery",
  "authorId": "Pitchdecks",
  "authorName": "ArtSugar",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.6,
  "pageNumber": 7,
  "pageCount": 22,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses two distinct sections to validate the business model: one for quantitative traction (66%, 73%) and one for qualitative value proposition (curation).",
  "elementsJson": [
    "big_number",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b2-4d08a25ac5e4/7",
  "deckHref": "/decks/019dd923-605c-759f-b6b2-4d08a25ac5e4",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b2-4d08a25ac5e4.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-4d08a25ac5e4#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.56,
        "x": 0.22,
        "y": 0.55
      },
      "kind": "callout",
      "text": "ARTSUGAR COLLABORATES WITH INFLUENCERS AND CELEBRITIES TO CURATE COLLECTIONS MAKING PURCHASING FUN, EASY, AND \"PRE-APPROVED.\"",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dda1d668-1cda-46cf-8677-f01bbef1d985",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.17,
        "x": 0.32,
        "y": 0.24
      },
      "kind": "metric",
      "text": "66%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "481dadee-cbe0-4b2a-98e6-e74f63d6786b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.17,
        "x": 0.51,
        "y": 0.24
      },
      "kind": "metric",
      "text": "73%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f1eb1379-52b3-4efb-a4ff-ff7bc1e93e74",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "customer preference: 73%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-cb18-702b-89d7-9a5ce418e0ef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.33,
        "y": 0.33
      },
      "kind": "paragraph",
      "text": "Of ArtSugar purchases are made through Instagram – our tagged products let customers check out effortlessly",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "08e85251-bfbb-4c50-9933-d5764ac480c2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.52,
        "y": 0.33
      },
      "kind": "paragraph",
      "text": "Of customers said they prefer the ArtSugar shopping experience to large marketplace home decor sites (i.e. Wayfair)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "abb4c368-c37d-4a43-976f-4441a9f221fd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.32,
        "x": 0.34,
        "y": 0.15
      },
      "kind": "title",
      "text": "THEY PREFER NO-BRAINER DECISIONS",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "abcc7390-b387-4173-ab2d-0fba2113d7b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.4,
        "y": 0.51
      },
      "kind": "title",
      "text": "ARTSUGAR IS CURATED",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "721e9791-0d19-475b-a64f-8f8e94c4ac56",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "AIDA Model",
      "slug": "aida-model",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "4c4068b3-817e-4726-9048-f4e357e7a10b",
      "evidence": "ARTSUGAR COLLABORATES WITH INFLUENCERS AND CELEBRITIES TO CURATE COLLECTIONS MAKING PURCHASING FUN, EASY, AND \"PRE-APPROVED.\"",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "evidence-matrix",
      "slug": null,
      "matchId": "4d1037c3-c607-49d9-b582-1f6e84b31e00",
      "evidence": "Combines quantitative metrics with qualitative value proposition to support a business thesis.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 8,
      "from": 5,
      "beatId": "a412c54c-e02c-4d22-949d-457876d5feb3",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Early Struggles",
      "beatSlug": "rags-to-riches-early-struggles",
      "evidence": "The deck presents the problem statement and market segmentation.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "b0b25d19-fe5b-4527-bb50-c0235c9edaa9",
      "evidence": "The deck implies that not addressing the market need will result in missed opportunities.",
      "position": 0,
      "objective": "What happens if investors don't support ArtSugar?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}