{
  "docId": "019dd923-605c-759f-b6b2-3929aae59bb2",
  "docSlug": "bi-28a3a27f53ae8c1f",
  "documentTitle": "Pitch deck that office software app Macro used to raise $9.3 million",
  "authorId": "Pitchdecks",
  "authorName": "Macro",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 9,
  "pageCount": 11,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "solution",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a 'What if' framing to introduce a product feature that modernizes document interaction.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b2-3929aae59bb2/9",
  "deckHref": "/decks/019dd923-605c-759f-b6b2-3929aae59bb2",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b2-3929aae59bb2.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-3929aae59bb2#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.635,
        "w": 0.584,
        "x": 0.208,
        "y": 0.24
      },
      "kind": "image",
      "text": "Product mockup of a document viewer with popups",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a97fe963-3430-4c3f-ad15-95146467bc12",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.504,
        "x": 0.248,
        "y": 0.112
      },
      "kind": "title",
      "text": "What if documents were like webpages?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c519e59e-61c7-4c19-b5b0-31ff6bfc8855",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.021,
        "w": 0.152,
        "x": 0.424,
        "y": 0.166
      },
      "kind": "title",
      "text": "hyperlinks · tabs · popups",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2a55a75-3ac2-469e-ac2e-2b25fa4a85fb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "metaphor-analogy",
      "slug": null,
      "matchId": "0774c650-1ca3-4a6e-9e1a-7cea48f6b78d",
      "evidence": "Comparing documents to webpages to explain the product value proposition.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 10,
      "from": 7,
      "beatId": "6322ee7b-878c-4ff3-a1a0-02681f1b4c48",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The solution is presented on pages 7-10",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 7,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "ea73f63c-14ef-4d68-94db-49e3a15ad607",
      "evidence": "The loop is visible in the presentation of the solution on pages 7-10",
      "position": 1,
      "objective": "How can we upgrade old formats and apps?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}