{
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  "documentTitle": "Pitch deck that office software app Macro used to raise $9.3 million",
  "authorId": "Pitchdecks",
  "authorName": "Macro",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 7,
  "pageCount": 11,
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  "nextPage": 8,
  "slideType": "why_now",
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  "density": "balanced",
  "nDataPoints": 0,
  "notes": "This is a classic 'What if' framing slide used to pivot from a problem statement to a solution.",
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  "slideHref": "/slides/019dd923-605c-759f-b6b2-3929aae59bb2/7",
  "deckHref": "/decks/019dd923-605c-759f-b6b2-3929aae59bb2",
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  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-3929aae59bb2#slide-7",
  "components": [
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      "kind": "callout",
      "text": "Email, calendar, PDF, and Office documents are all “extensible” formats. That means they can be upgraded while maintaining backwards compatibility.",
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      "toolName": "Visual emphasis",
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      },
      "kind": "paragraph",
      "text": "Email, calendar, PDF, and Office documents are all “extensible” formats. That means they can be upgraded while maintaining backwards compatibility.",
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      "kind": "title",
      "text": "What if we could upgrade these old formats and apps?",
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  "frameworks": [
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      "matchId": "849029c1-f8d9-47bc-b6c9-f449fc0cc37c",
      "evidence": "The slide uses a rhetorical 'What if' question to engage the audience and introduce a new perspective.",
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      "evidence": "The solution is presented on pages 7-10",
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      "confidence": 0.8,
      "parentBeatName": "Resolution",
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  "loops": [
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      "to": 7,
      "from": 6,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "bece2ce6-a377-4e94-925d-8a5a934fae50",
      "evidence": "The loop is visible in the transition from page 6 to page 7",
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      "objective": "What if we don't upgrade old formats and apps?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
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      "name": "Golden Circle",
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      "evidence": "The loop is visible in the presentation of the solution on pages 7-10",
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      "objective": "How can we upgrade old formats and apps?",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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}