{
  "docId": "019dd923-605c-759f-b6b2-3929aae59bb2",
  "docSlug": "bi-28a3a27f53ae8c1f",
  "documentTitle": "Pitch deck that office software app Macro used to raise $9.3 million",
  "authorId": "Pitchdecks",
  "authorName": "Macro",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 4,
  "pageCount": 11,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "context",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b2-3929aae59bb2/4",
  "deckHref": "/decks/019dd923-605c-759f-b6b2-3929aae59bb2",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b2-3929aae59bb2.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-3929aae59bb2#slide-4",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "This is not a bad thing! When working across organizations, email and PDF/Office attachments are a common language.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b117-770c-b136-2f27ad4589dd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.78,
        "x": 0.08,
        "y": 0.5
      },
      "kind": "paragraph",
      "text": "This is not a bad thing! When working across organizations, email and PDF/Office attachments are a common language.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d377d973-4201-4647-84e7-44cf05dbec59",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.79,
        "x": 0.08,
        "y": 0.43
      },
      "kind": "title",
      "text": "External communication still lives in email and attachments.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "939de40e-38ea-410a-9924-376e7e8350b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.08,
        "y": 0.39
      },
      "kind": "title",
      "text": "Let's face it",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "23779a0d-9099-43fd-9ac9-ce082ac25a82",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Storytelling: audience calibration",
      "slug": "audience",
      "agent": "storyteller",
      "layer": "slide",
      "matchId": "2e0ef166-7543-48c2-afeb-284adae3e65b",
      "evidence": "When working across organizations, email and PDF/Office attachments are a common language.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}