{
  "docId": "019dd923-605c-759f-b6b2-28625be79e98",
  "docSlug": "bi-b39dd8e9b62108c2",
  "documentTitle": "The pitch deck that content studio Jubilee used to raise $1.1 million",
  "authorId": "Pitchdecks",
  "authorName": "Jubilee",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 8,
  "pageCount": 12,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "overcrowded",
  "nDataPoints": 5,
  "notes": "Includes a bar chart showing NPS scores by industry, with dating apps at the bottom.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "bar_chart_vertical",
    "big_number",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b2-28625be79e98/8",
  "deckHref": "/decks/019dd923-605c-759f-b6b2-28625be79e98",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b2-28625be79e98.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-28625be79e98#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Jubilee creates viral dating content and is a trusted voice in the love space. We are uniquely positioned to build a better platform that leads to healthier relationships.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c5b1-7611-ab2a-28ae406aa030",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.55,
        "y": 0.1
      },
      "kind": "chart",
      "text": "NPS score by Industry",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0d205452-695e-4765-8252-1876562c30eb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.05,
        "y": 0.55
      },
      "kind": "metric",
      "text": "50M Americans on dating apps",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "349993d8-a684-458e-850c-373b798e11da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.05,
        "y": 0.7
      },
      "kind": "metric",
      "text": "79% of Gen Z are lonely; making it the loneliest generation in history",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "83125551-f019-4792-8d5b-1a979001d8fb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.3,
        "y": 0.55
      },
      "kind": "metric",
      "text": "$30B Online dating market cap",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "890bcd5d-b6d1-4f8c-90d8-951c78cedf2a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.55,
        "y": 0.7
      },
      "kind": "metric",
      "text": "-25 NPS score for major dating apps",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d8468c51-9e93-4bf5-99cb-2d153ffcd3a7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.3,
        "y": 0.7
      },
      "kind": "metric",
      "text": "80% GenZ are open to trying a new dating platform",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f30b9e15-c471-4228-a55b-9b08f69bbffc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "NPS score: -25",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c5b1-7611-ab2a-2d5ea6b47de3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "paragraph",
      "text": "Jubilee creates viral dating content and is a trusted voice in the love space. We are uniquely positioned to build a better platform that leads to healthier relationships.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "49720acb-b41d-4baa-af65-965c9adeda8a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.55,
        "y": 0.55
      },
      "kind": "source-note",
      "text": "Source: Retently (2021), NEA Dating App Survey (2022)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "692bce27-89d1-40cf-8b48-b286cebc2551",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "Dating is a universal human experience, but currently broken",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a34730e5-9365-4cd2-9796-55447fc65128",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Credibility Transfer",
      "slug": "credibility-transfer",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "edf4b13a-db07-4370-9351-4d0cdc9d9ec0",
      "evidence": "Jubilee creates viral dating content and is a trusted voice in the love space",
      "confidence": 0.6
    },
    {
      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "125e511e-94b6-4bb0-9a1b-1a5c8b15711f",
      "evidence": "Jubilee is uniquely positioned to disrupt the online dating space",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 8,
      "from": 8,
      "beatId": "3b91ca94-a1ed-4e96-8b62-dfc1c1552aae",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The deck agitates the problem by highlighting Jubilee's unique position to disrupt the space",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 7,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "6a4ba804-60ad-43cc-bd66-ebeb0b338a3e",
      "evidence": "The deck implies that not disrupting the online dating space will result in missed opportunity",
      "position": 0,
      "objective": "What is the cost of not disrupting the online dating space?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}