{
  "docId": "019dd923-605c-759f-b6b2-28625be79e98",
  "docSlug": "bi-b39dd8e9b62108c2",
  "documentTitle": "The pitch deck that content studio Jubilee used to raise $1.1 million",
  "authorId": "Pitchdecks",
  "authorName": "Jubilee",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 6,
  "pageCount": 12,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses screenshots of the product and the video content to demonstrate the mechanism of user acquisition.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "screenshot",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b2-28625be79e98/6",
  "deckHref": "/decks/019dd923-605c-759f-b6b2-28625be79e98",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b2-28625be79e98.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-28625be79e98#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "In partnership with Ground News, we built a custom test that informed users about their news bias. We promoted the assessment in one episode of Middle Ground and within one week, we had over 120K users take and share their results.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c5b0-71fc-abff-769214cccd6b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.8,
        "x": 0.1,
        "y": 0.3
      },
      "kind": "image",
      "text": "Screenshots of Jubilee video and Ground News Blindspotter tool",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5ebf4d86-847c-4b9c-822b-b725622b08cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "users: 120K",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c5b0-71fc-abff-79ab4b61173b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.8,
        "x": 0.1,
        "y": 0.82
      },
      "kind": "paragraph",
      "text": "In partnership with Ground News, we built a custom test that informed users about their news bias. We promoted the assessment in one episode of Middle Ground and within one week, we had over 120K users take and share their results.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6096afda-79ef-45be-a542-5901d19dc33b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.84,
        "x": 0.08,
        "y": 0.13
      },
      "kind": "title",
      "text": "Our first digital product had a 13% CTR and gained 120K users through one video",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b11d6e56-783c-4146-9c72-f3497e3432c1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}